Keeping a clean CRM is essential for running a seamless operation, and depending on the size of your portal and company, you may need a robust plan in order to tackle all of what HubSpot can provide. In this blog, we’re going to go over when, why and how to do an audit of your HubSpot account so you can keep your CRM clean, organized and efficient.

If you’re at all up to speed on inbound marketing, it’s likely you’ve heard of HubSpot. One of the main success factors of the platform is how easy it is to use in terms of conducting any aspect of an inbound campaign. Unfortunately, just investing in HubSpot alone doesn’t necessarily correlate with generating instant results. That’s where a certified HubSpot partner comes in. So how exactly can working with a HubSpot partner benefit you compared to going at it alone? We’re going to go over how a partner can add value to your inbound efforts so you can generate the results you’re looking for.

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

Adding the right images to your PDF marketing material has been shown to turn interested readers into sales. There are a couple reasons why this works, and we’re going to go over them so you can increase the conversion rate of your marketing materials. 

As consumers, we are constantly looking for the next best thing, which isn’t too hard, since it seems like there is something new created every day. But trying to squeeze into a competitive market as a business, never mind rising above competitors, is no easy task. Successful businesses dominating the market likely know a thing or two about search engine optimization (SEO), the importance of reputation, and marketing tactics. While it’s important to know these things, you also need to know how to implement them strategically in order to see results. This is why we’ve put together some effective SEO strategies to help your business gain visibility in your competitive market, in order to attract more customers. 

In today’s digital landscape, there are many ways people can find your brand. With social media platforms dominating advertising and branding, there’s much more exposure for businesses to reach new customers. Even with all the outlets available, your website should still be your most important platform. Good websites are what generate conversions and keep people coming back to you. Having an outdated or broken website can be steering people away from your brand, and might mean its time for a redesign.

If you’ve been searching for ways to up your marketing game, you might have heard about the spike in popularity of videos. Videos have quickly become the medium of choice online over the last few years, and for good reason. Videos aren’t just about entertainment, in fact many people turn to videos for educational purposes. If utilized correctly, adding videos to relevant pages on your site can engage viewers, and keep them on your site. Let’s go over why videos are so popular, and some of the ways brands can utilize videos to generate SEO results.

There’s no question our societal reality has changed since the pandemic began back in March, and many of the norms of our daily lives are drastically different. One of the biggest changes to come out of this was the shift in consumer behavior; resources were scarce, stores were closed, and now, we have to try and adapt to a new way of doing things. For marketers, it’s been anything but business as usual.

Google Analytics is a marketing tool for businesses to utilize in order to better understand customer preferences, and in turn, create an experience that caters to those preferences, so, here are:

Google analytics 4 New Features.