ImageWorksBlog

When businesses think of updating their website, the mindset is often geared towards revamping the design and color scheme. All too often, website copy gets left unattended, ultimately devaluing any new flashy images or design that was updated. This is because copy is the underdog of websites. It’s what is going to generate leads and remind your customers why they’re on your site. If you’re unclear whether your existing website copy is causing your more harm than good, here are some signs to help you figure out if it’s due for a refresh.

SEO and accessibility are strongly correlated when it comes to ensuring websites are usable by the people visiting them. Before we get into how the two intersect, let’s go over what web accessibility actually is. 

Marketing is an integral part of your business’s success, if utilized correctly. Making the jump to hire a marketing agency can provide you with the benefits of a strong marketing strategy, while being able to focus your energy on the other factors that go into running a business. Unfortunately, there are some agencies out there that may seem promising on the outside, but then come to find out they’re a nightmare to work with. That’s why we’ve put together a list of things to consider when hiring a marketing agency to help you make the right choice for your business. 

With Facebook being one of the most popular social media platforms, it’s also a great resource for businesses to utilize. Businesses of all kinds can benefit from including social media into their marketing mix as it can build brand awareness, help them engage with followers, and hopefully in turn produce paying customers. In this blog, we’ve put together some of the main ways Facebook can give your business a marketing advantage at every stage of the sales funnel.

More often than not, companies will try to ramp up the amount of content they create in order to see more results. But the problem with this tactic is that you’re putting less meaningful content out into the world, when the important thing is to remember your strategy behind it. In leaning too much toward content creation, it’s easy to lose sight of all the other important elements of content marketing. Let’s go over those elements so you can ensure you’re focusing on the right tactics for successful marketing. 

From an SEO standpoint, there has been an overwhelming amount of data that is being analyzed about the impact coronavirus has had on various industries. People have spent more time on their devices looking up news coverage, updates on COVID-19 cases around the world, and more importantly, where they can find toilet paper and hand sanitizer near them.

No one could’ve predicted the impact COVID-19 would have across business activities, especially marketing. Throughout the last few months, many businesses have somewhat or completely halted their marketing efforts, as they know their target audience isn’t interested in engaging with them. It’s been trying times, but in adversity lies opportunity, and many businesses may not know how much success their digital marketing efforts could yield right now.

Regularly posting content for your business is important in order to stimulate brand awareness as well as define your target audience by analyzing the different demographics you’re attracting. Good content is one thing, but great content will see far better results. There are various marketing tactics you can utilize to make some great content that not only performs, but hopefully results in conversions. Keep reading for more detailed ways you can improve your content performance.

A content audit can help you determine the performance of your website’s content and how you can improve upon it. A content audit is more than just reading through your website’s content. For an effective content audit, you’ll need to rely on some online tools to help get the data you need. If you think it’s time for a content audit, keep reading to find out what you’ll need and how to perform one.