ImageWorksBlog

Social media isn’t a new concept, however, there are businesses who continue to not utilize it. Social media has created a way to communicate a brand’s messaging to the right people, at the right time. If your content can get people interested, it can drive traffic to your site, increase sales, and improve long-term customer loyalty.  

I’m not going to mince my words here: Google My Business is the best free tool out there to increase your visibility for local searches. Almost half of all daily searches are from customers looking for information on businesses in their area, yet we find many companies have not optimized their listings. In this article, we’re going to explore what Google My Business is and what you can do right now to take advantage of the service.

For the first time in twenty years, Google has announced they are doing away with their 3^rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!

HubSpot offers different pricing tiers for their various products. Today we’ll be focusing on the marketing hub. As of 2021, there are four plans:

If you’re reading this article, you’ve probably heard of marketing automation and are trying to assess if it’s a good fit for your business. You’ve heard a few big names – Hubspot, Mailchimp, Pardot – but aren’t sure why you should pick one over the other, or even what they’re capable of. In this article we’re going to explore how to get started with marketing automation.

With all the social media platforms we have today, Facebook continues to be the largest social network in the world. It started as a way for college students to connect, now, Facebook hosts almost 3 billion users. On top of being the most used platform, Facebook has become an essential marketing strategy tool.

When creating a marketing plan, there are many different factors to look at: successful marketing campaigns in the past, failed campaigns, your priorities and goals for the upcoming campaign, and more. One major factor that doesn’t get taken into consideration enough, however, is what your competitors are doing. Learning from your competitors marketing efforts can help you make better, more informed decisions about your own campaign. Here are some ways you can use your competitors to improve your upcoming marketing strategy.

Keeping a clean CRM is essential for running a seamless operation, and depending on the size of your portal and company, you may need a robust plan in order to tackle all of what HubSpot can provide. In this blog, we’re going to go over when, why and how to do an audit of your HubSpot account so you can keep your CRM clean, organized and efficient.