ImageWorksBlog

All websites should have good content. So how do you know whether or not your content is good? A content audit can help you determine its performance and improve your website’s quality. If you think a content audit is something that would benefit your website, keep reading to learn more about what a content audit is and why it’s important. 

Blogs can be an integral part of a company’s marking efforts, yet they often fail due to poor SEO and marketer’s inability to maintain them. So how can you ensure your blog posts are reaching your target audience and generating traffic that can be turned into leads? We’re going to go over some of the fundamentals of blogs including what they are, what makes a good blog post, and how to write one.

Understanding the difference between organic and paid social media isn’t too hard of a concept as the names of each explain themselves - Organic is free social media content curated to reach your followers, while paid is also shared with your followers but can potentially reach further, but is promoted at a cost. But what is important to distinguish between the two are the strengths and weaknesses of each. We’re going to go over some of the pros and cons that come with both organic and paid social media. 

Business and industry leaders of any kind have various goals they wish to achieve, but one they most certainly have in common is growth. When you think of business growth, that usually pertains to gaining new customers. Although this is a key to success, the plan for acquiring those customers in order to grow your business isn’t always as cost-effective or beneficial as it may seem. This process requires identifying, qualifying, and nurturing leads to then hopefully convert those leads into paying customers. So rather than only focusing on gaining new customers, a more effective way of reaching your growth goals is to invest your time in retaining your existing customers. 

Due to the impact of the pandemic, your business and its content marketing action plan has most likely suffered from its detrimental impact. There are certain industries (restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic. From the perspective of content marketing, there aren’t really that many people showing interest in these areas. This means the content that is being put out isn’t attracting qualified leads. So what can your business do? We suggest modifying your content marketing action plan and view it through a COVID-19 lens. It’s important to remember most of your audience is still anxious and facing a host of challenges, so why not help them find answers. We’re going to go over five content marketing strategies you can do to stay mindful of the needs of your audience. 

As digital marketing continues to grow, businesses are shifting their focus from implementation to optimization. With more messages sent across multiple platforms, your content needs to stand out and earn attention, even in paid media. Updating your content doesn’t just mean regularly posting on social media platforms or your website, but ensuring that your content is ranking for prospective customers to find you. Google ranks content according to how it relates to what users want, so your content should identify key features of what your customers are looking for. If you’re looking to learn better ways to update your content, we’ve put together some important tips for doing so. 

Engagement on social media isn’t just about producing content, because while posting is essential for brand recognition and updates, it doesn’t necessarily correlate with seeing engagement in return. Being more involved with customers online shows that you care about their interests and inputs, and can also bring in potential customers in the long run. We’re going to go over some basic tips for engaging with your followers on social media that can benefit your brand recognition, as well as create a solid online reputation for your company. 

Lead generation is the process of attracting and converting prospective customers into someone who is interested in your company’s product or service. Generating leads can also be an indicator for whether your website is conveying the right message to potential clients. There’s a strategic process to lead generation that typically starts with a call to action (CTA), which leads prospects to a landing page that usually includes a form to collect contact information. If you want a better understanding of how to optimize your website for better lead generation, keep reading for more details. 

The first step in any successful inbound strategy is to attract people to visit your site,  but actually putting it into practice can be hard. You're worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that initial step. 

But it shouldn't be forgotten as part of your marketing strategy. The key to making it a priority is to stop believing that generating traffic is impossible. With a few tried-and true methods, it’s very obtainable, but it is important to remember that it can take some time before you start seeing results. To make sure you're in-the-know on these methods, here are some tips for how you can generate traffic to your website.