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A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.

Digital marketing is in a constant state of change. Google ranking algorithms and social media algorithms are always changing, causing digital marketers to constantly adjust their strategies to keep up. Websites aren't the only ones making changes, though. As the internet changes, the way people consume content changes as well. People's attention spans are shrinking, causing them to breeze through articles, only skimming the headlines.

Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends. 

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.

No matter the size of your business, an online presence is essential to its success. Most people shop online, researching and searching for products and services they’re looking to purchase. For this reason, it’s important to have a presence online to ensure that when your potential customers are looking to make a purchase they find you. However, simply having a website is not enough to establish your presence online. That’s where inbound marketing comes in.

When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.

Digital marketing is essential to the marketing strategy of any 21^st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.