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Starting out as a small website exclusively for college students, Facebook has grown into a multi-billion dollar company with nearly 2 billion users. Over the years, Facebook has grown, changed, and updated in order to create the best possible experience for its users. During this growth, Facebook acquired various companies, 66 to be exact, for different reasons.

In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

Facebook Events are a great way to promote your business. The events themselves can help you gain contacts, personalize your brand, and promote your business to your local community. The Facebook event will help you improve your visibility on the social network and increase the amount of people who attend your event. Read below to learn about the advantages of local Facebook events for businesses and how to go about creating one.

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.

Businesses are facing new challenges on Facebook because of adjustments to its news feed algorithms. These changes make it harder than ever for businesses to obtain visibility on their audience’s news feeds. These changes mean one thing: businesses need to spend money to achieve visibility. Because Facebook ads are more important than ever, business owners will need to know best practices to ensure the most successful Facebook ads possible. We’ve compiled a list of tips to help you create a successful Facebook ad.

If it’s been a while since you’ve updated your website, it might be time for a redesign. Once the winter is over, traffic tends to pick up on most website, making the spring time the perfect time to act! Updating your website regularly is a great way to stay relevant and keep your brand on the cutting edge. However, if your site has certain issues, a simple update might not be enough. Instead, you might consider a full redesign to ensure that your website is equipped with the latest technology. We’ve compiled a list of six key reasons why you should consider a redesign for your website.

No matter the size of your business, you need to have a presence on Facebook. Facebook can be an extremely useful marketing tool because of its ability to reach so many people. However, in order to successfully market on Facebook, you’ll need to have a following. When you first start a Facebook page for your business, developing a following can seem like a daunting task. We’ve created a list of tips that can help you build your Facebook following in order to use your page as a powerful marketing tool.

Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!