ImageWorksBlog

Yes! I want my marketing tactics to be less effective! said no marketer ever. There are a lot of trends emerging in the digital marketing world for 2014, and if you don't roll with the times, you'll find your company's marketing campaigns less effective. Who wants that!

Having a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

Being a blogger is easy, anyone can sign up and begin writing, but to become successful at it? Now that's a skill coveted by most.

So you've begun your blogging adventure, that's great! You've probably decided to make the move from traditional advertising to content marketing as you've heard (from countless sources) how beneficial inbound marketing can be when used properly.

The holiday season can be a busy time for any company, and more importantly, their marketing team! During the holidays, shoppers are always out and about looking for that perfect something to give to a loved one, and because of that, marketers are presented with a select opportunity to reel in more customers or leads.

We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.

Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.

Everyone has an email address, and let's face it, sending an e-mailer is a whole lot quicker and easier than sending a snail-mail promotion. And, (if that didn't change your marketing mind), did you know that 91% of consumers check their email every day, and about 60% of marketers believe that email marketing produces positive ROI?

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)