ImageWorksBlog

The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.

Wow, November 26th already, where has the time gone! Can you believe that Thanksgiving is just a few days away, and soon after that starts Hanukkah, Christmas, and New Year's? It's time to get into the holiday spirit people!

Having video incorporated into your website is a great way to communicate with your customers. Videos are a creative and dynamic way to inform viewers of the products and services your company offers, and sometimes videos can be the decision maker in their buying process. Video marketing can be powerful and persuasive, and can even yield extraordinary results. However, unfortunately, Poor quality videos can be just as persuasive and not in a good way. If executed the wrong way, videos can give customers a bad impression of your company, and deter them from connecting with you. Instead of just adding poor quality videos to your site, take some time to research and develop a plan for your video project. Below are some quick tips to get you started.

Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.

Mobile marketing is designed to give your website visitors what they want on a mobile device. Simple enough right? And, even though mobile marketing hasn't been around that long, it has easily become a necessity for companies in order to ensure their business stays relevant. Especially since Google saying they will penalize companies that aren't switching to mobile. 

Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.

In today's day and age, having a website is a must, but you can't just have a website anymore. Website design and optimization are an important part of any company's online presence. After all, there are so many different things you can do with a website and its design to improve your business, traffic, and lead generation. Take it from us, ImageWorks recently redesigned our own website and we've seen a significant change in our business already!

Social media is one of the most unpredictable marketing channels in the industry, however, it is still one of the most powerful tools in any marketers' arsenal. Social media is easily the hottest way businesses are reaching out to potential customers, and when properly executed a social media marketing campaign can bring traffic to your website and generate new leads for your business. It is also a great way to connect with prospective buyers on an almost unlimited network. Facebook, Twitter, LinkedIn, Pinterest, YouTube, the list of options goes on and on, and with each network, your chances of connecting with clients increases.

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

According to HubSpot, your email marketing database degrades by about 25% every year. Clients change their email addresses, buy new computers, switch jobs, opt-out of your email communications, or even use a fake address to keep themselves out of your reach, but as a marketer, it's your job to ensure that your company is constantly communicating with new prospective clients and adding new contacts to grow your email marketing campaigns. So what do you do when you can't keep your numbers above the red?