ImageWorksBlog

Landing pages are the nucleus of all your inbound lead generation efforts. Think of it this way: every campaign that you run, funnel offer that you create, and event that you host is tied back to an optimized landing page. To ensure that your efforts are not in vain, you should make sure your landing page design positively presents your brand and attracts & converts targeted traffic into qualified leads. We have designed hundreds of landing pages for our Inbound clients. Here is an infographic by INVESP, which depicts how to test your landing pages. After all, we all want success, right?

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

Having a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

What is a responsive web design?

You may have noticed lately that some of your favorite websites have been redesigned. The designs may seem wider than usual, and if you shrink your browser the content resizes to fit. While they may seem like just small changes, we promise that website designers are not trying to trick you. Right now, there is a major movement of companies and organizations shifting to match the visual consumption habits of their audiences and buyer personas. This shift has lead to the creation of responsive websites; websites that adjust to the consumer's viewing needs.