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Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.

The power of social media is constantly increasing, and smart businesses are taking advantage of this power to promote their brands. Social media can be a useful promotional tool, but only if it’s used correctly. Unfortunately, a poor social media strategy can often do more harm than good for a brand. Because engagement is key to the success of a brand’s social media, it’s important to know which mistakes will hinder that engagement. We’ve compiled a list of the top mistakes that businesses make in their social media strategies to help guide you to social media success.

Content marketing is one of the best ways to grow your business. Content marketing involves creating written, visual, and video content that will attract potential customers to your website. Your strategy will involve offering value to your potential customers through educational and informative content they want to use. When developing a content marketing strategy, you might attempt to do it yourself or hire a content marketing agency to assist you. In either case, there are a few questions to which you should have the answers to make sure your strategy is focused on getting the right people to your site.

Smart businesses know that social media is an important part of your marketing strategy in 2019. Although most businesses have at least one form of social media in this day and age, many businesses don’t know the right way to use it. In fact, many business make social media mistakes that cost them potential customers. It might seem difficult to create a successful social media account, but with the right guidance it can actually be quite simple. Check out these tips to help you abandon the social media habits that might be costing you potential customers.

1. Auto Posting

Because it’s so important to maintain your posting schedule and your social media presence, many business turn to auto-posting. They might have a robot post for them, pump out promotional content, or simply send out a generic post when there’s a new blog article. Your social media followers aren’t fooled by these tactics, and they’ll know your social media is impersonal. People follow business accounts to be interested, inspired, educated, or entertained. If your content is generic, purely promotional, and clearly lacking a human voice, you will lose followers and, in turn, potential customers.

Social media is an extremely valuable marketing tool for any business. Because so many people are using social media on a constant basis, a strong social media presence can greatly broaden the reach of your marketing content while promoting trust in and engagement with your brand. To make the most of social media, it’s important to share the right kind of content that will maximize engagement and send the right message to your audience.