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Twitter can be a powerful marketing tool for any business, but it can also be hard to maintain if you aren't sure how to use it properly. It's one of the only platforms to have a character limit, and to make matters worse, sometimes it's a struggle to keep your posts within that 140 characters. More than that, how do you maintain and grow your followers simply by using 140 characters?

Being a social media marketer is a busy lifestyle. New trends, social networks, features, and more are constantly changing which can make social marketing difficult to keep up with on a daily basis. For example, think about how your Facebook looked a year ago compared to now. Just completely different wasn't it? Who knew what a Timeline for business pages was, not me that's for sure!

Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.

Social media is one of the most unpredictable marketing channels in the industry, however, it is still one of the most powerful tools in any marketers' arsenal. Social media is easily the hottest way businesses are reaching out to potential customers, and when properly executed a social media marketing campaign can bring traffic to your website and generate new leads for your business. It is also a great way to connect with prospective buyers on an almost unlimited network. Facebook, Twitter, LinkedIn, Pinterest, YouTube, the list of options goes on and on, and with each network, your chances of connecting with clients increases.

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

You may think that because inbound marketing has been around for a while now that it probably isn't a field of study anymore. Everyone knows everything about inbound marketing right? Actually, there's still a lot that's misunderstood or unknown about inbound marketing, creating some common misconceptions to look out for. If you're researching inbound marketing as a possible solution to your marketing troubles don't fall for everything you read or hear. After all, according to HubSpot, 79% of companies that have a blog report a positive ROI for inbound marketing this year.

What is Content Marketing?

Content marketing has become a great way to provide free content to customers in exchange for their attention. In fact content marketing has become such a popular option that 90% of organization market with content.

Basically, the goal of content marketing is to attract and retain customers by consistently creating and publishing relative, original, and creative content. Content can come in many different forms, like: blog articles, infographics, videos, podcasts, white papers, eBooks, and (many) more. By providing this information about your products and services to your prospective customers, they may in turn reward you with their business and loyalty.

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.

Have you ever found yourself at the dinner table with your family totally overwhelmed by conversations about social media? As you sit there nodding as if you understand, your children - who may not even be in their teens yet - chat back and forth about hashtags and likes and statuses. What does it all mean?