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It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

• How To Create Enticing Blog Titles People Will Actually Want To Click
• How Do I Improve My Social Media Marketing In 2017
• What Are The Basics Of On-Page SEO?

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.

If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape.  As the new year quickly approaches, it's important for  your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.

Check out some other 2017 trends on the horizon!

• What Are Some Web Design Trends To Expect in 2017
• What Are The Top Digital Marketing Trends For 2017

Web design trends for a succcessful new year have made themselves known and it's time to implement them into your business marketing strategy. As 2017 will soon be upon us, the way in which users are consuming information online is constantly evolving. As web designers, it is our job to adapt to those changes and optimize our designs to create a fast, visually appealing, actionable user experience.

Hold onto those Thanksgiving feast appetites for just 1 more day. The Inbound Marketing knowledge you've been searching for is here for your consumption! For years, companies have been using print ads, direct mailers, directory listings, billboards and other forms of Outbound Marketing as their main source of advertising. As a business owner or employee at any level, it's important to always keep the thought, "what else could we be doing to further grow our business?" on your mind. As the holidays fall upon us, if you're getting ready to head into the new year using the same old marketing approach you've been using for years, we promise the following information can benefit you!

Creating profitable Facebook marketing efforts for your brand can present itself to be an overwhelming process. Numerous pages, distribution methods, monitoring and interaction can be a lot for someone who is also trying to manage their additional business efforts. In this article, we will provide you with simple ways to monitor and measure your social media marketing efforts, allowing you to feel most confident that you are taking in the ROI that you deserve.

There are currently more social media users online than ever before. As told by Statista, "In 2016, 78 percent of U.S. Americans had a social media profile. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018." 

It's time to get going on Facebook! Already a Facebook Advertising ninja? Check out our other resources below: 

• How to Write a Blog Post: A Simple Formula to Follow
• How to Do Keyword Research: A Beginner's Guide
• Top 3 Reasons To Work With An Inbound Marketing Company 

Revamping your brand's approach from the traditional outbound calling and selling to an inbound methodology can sound like an overwhelming process. With the advancements in technology and changes in purchasing behaviors, inbound marketing has become essential for businesses to inherit. With the assistance of an inbound marketing agency, converting to this noninvasive form of marketing can be a smooth transition and create more opportunities your business needs and prospects require. The inbound methodology differs from traditional marketing by focusing on attracting, converting, closing and delighting your website visitors so they’ll become customers or even promoters of your brand. Rather than constantly trying to force a sale, this article will dive deeper into the top 3 reasons why your business will benefit from working with an inbound marketing agency. 

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

The Internet has become a gian world of individual contributors, formulating content to drive traffic, and battle for the eyes of the reader. Putting heart and mind into a writing piece that is not seen can leave the writer feeling uninspired, and their target audience suffers as well, by never getting to read their content. While the Internets list of "best practices" is constantly on the move, you can increase blog traffic using 4 simple steps. 

                                              Already happy with your blog traffic? You may find these articles below helpful! 

• Business Facebook Pages: 4 Steps To Follow During Setup 
• How To Know When It's Time To Redesign My Website
• 6 Signs You're Dealing With A Dishonest SEO Company