ImageWorksBlog

Blogging is an important part of your digital marketing strategy. Writing good content is important, but if your headline is weak, then no one will read it! A strong headline will help draw in potential readers and improve your click through rates. Here are some tips to improve your blog titles.

Website traffic often goes down in the summer, which creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, allowing you the opportunity to repeatedly make tweaks without confusing visitors. While these improvements will go largely unnoticed, they will help improve traffic to your site. Here are some ways you can freshen up your website this summer.

An Internet presence is essential to the success of a business in 2018, and social media is an important part of this presence. Social media is a great way to reach potential customers, connect with existing customers, and humanize your brand. When you use social media properly, you can promote your brand and generate more leads.

The success of your business in this day and age is highly dependent on your online presence. In the restaurant world, an online presence is especially important, as people are often performing mobile searches for a place to eat close by while they’re on the go. For this reason, a strong digital marketing strategy is essential to the success of your restaurant. We’ve compiled a list of tips to help restaurant managers and owners perfect their digital marketing strategy to ensure their restaurant’s success.

Creating content is an important part of your inbound marketing strategy. It can help educate consumers, answering their questions and providing them with valuable knowledge to inform their buying decisions. When content includes a call to action button, it becomes even more valuable. Calls to action will add even more valuable for consumers while helping you gain contacts to turn into leads. We’ve broken down the most important factors of a successful call to action to help you get more leads. 

Search engine optimization, or SEO, is the process of altering your website to achieve a high ranking on search engines, especially Google. Digital marketers have talked about the importance of SEO for a long time, but business owners can’t help wondering, does it really work? Is there really any way to control where you rank on Google? Well, there’s no way to control Google, but when you employ proper SEO techniques, you give your website the best chance possible at a good ranking.

A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.

Digital marketing is in a constant state of change. Google ranking algorithms and social media algorithms are always changing, causing digital marketers to constantly adjust their strategies to keep up. Websites aren't the only ones making changes, though. As the internet changes, the way people consume content changes as well. People's attention spans are shrinking, causing them to breeze through articles, only skimming the headlines.

Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends. 

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.