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So you've slaved over your new landing page for hours, making everything just right; yet, the conversions you were hoping for don't come. No matter how well you've designed your landing page, there is always room for improvement.

It seems as if brands are foaming at the mouth, ready to take on social media marketing with hopes of attracting legions of new customers. It’s understandable for brands to want to jump on the social media bandwagon—after all, that’s where the crowd is.

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

 Unfortunately, social media marketing doesn’t have an ‘easy button” While those who don’t completely understand social media (i.e. your grandma, boisterous uncle, and the sales department), may have the misguided opinion that writing a tweet is simple, marketers know otherwise. In fact, seasoned marketers understand that each social platform needs to be approached differently.

Social media marketers are constantly on the move; they’re frequently developing editorial calendars, writing blog posts, working on new buyer personas, monitoring social platforms, researching recent trends and more. As you can imagine, it’s difficult to keep track of best practices for each platform, so we’ve sought out the help of an amazing in-depth infographic created by QuickSprout to learn more about how to best position your social media posts.

There's a wide variety of reasons why you may not be ranking well or at all on Google-- these issues may be related to content, coding, or both. So: Why Can't I find My Website On Google?

First you must consider whether your site is not indexed at all or is just ranking poorly. 

To see if your site has been indexed by Google you can enter in “site:yourdomainname.com” in Google’s search box where “yourdomainname.com” is, well, your domain name.
If you find that a few or all of your web pages appear as results, then you can take a sigh of relief-- you are in Google's index. Continue reading to learn a few common reasons why you may not be able to find your website on search engine results pages.

It's no surprise that we live in an era of technology. Look around next time you're at a restaurant and you'll see people on their devices more than you'll see them communicating with the person across the table. What does this mean for businesses? It means that change is inevitable and it's time to jump on the technology bandwagon. The majority of businesses have already made the transition but how do you really know what devices are being used and why? 

Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact.
In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering.
As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy.

Is your social media marketing strategy falling flat? You are regularly posting but it seems as though people are not interested in what you have to offer. This doesn't mean that social media isn't a great marketing tool but just that you may not know how to use the application provided to best market yourself. This article discusses how to ignite your social media marketing strategy so you can start to communicate to the 100’s of millions of online interactive users.