Savvy marketers are always looking for new tool sets to add to their ever-expanding toolbox. In the past few years, we have witnessed the rise of video market’s prominence. According to brainshark, "93% of marketers use video for online marketing, sales, or communications," and it makes sense too as a reported "65% of video viewers watch more than 3/4 of a video" (Source).
When considering a domain name for your business, keep in mind how important this element is for recognition and brand awareness. You should put as much time and effort into your domain name as you did with your company name. There are a lot of components to consider when creating and effective domain that will help further your brand. Check out the infographic below for 9 essential elements to consider when choosing a business domain name.
Topics: Inbound Marketing, branding
Social media, a hot trend that doesn't seem to be fizzling out anytime soon, is important for businesses to communicate with their targeted audiences. Having an outlet that lets people get to know you better will help to build trust and enhance your brand. Social media is an important piece of your inbound marketing pie and should have an effective strategy to ensure success. Maybe you have a social media strategy but it doesn't seem to working as efficiently as you hoped? So why isn't your strategy working? Check out the article below to figure out what you may be doing wrong and how you can fix it.
Topics: Social Media Marketing, social networking
Topics: website traffic
We’ve found that sometimes clients are embarrassed to ask, but they aren’t exactly aware of what they are paying their hosting company for. On some occasions, a business owner will call in and ask this valid question, “what do you do for my business and my website?” This post will provide a brief overview of how your website is put together, as well as the main services that a CT hosting company provides for your business, or in other words, we will discuss what you wanted to know about how your website works but were embarrassed to ask.
Topics: Hosting
Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.
Topics: SEO, mobile website, responsive web design, responsive website, mobile device, Google's mobile update, Google Algorithm, Google
I can't imagine how many do's and don'ts lists exist out there. The Internet is full of them. Unless you are a veteran blog writer, though, there is too much input to keep straight. We have sifted through a lot of tips on blog writing and have identified what we think are the five biggest blogging mistakes companies make. If you can tackle these, your blog may just have a fighting chance to attract prospects and convert them into leads.
Topics: blog post, responsive web design, blog content planning, content, Inbound Marketing, website traffic, blog, blogging, blogs
The social media boom has revolutionized the world of marketing, and it doesn't show any signs of slowing down. Social media brings power to your fingertips and when used wisely, it can lead to success and consistency in your business. If you want to capitalize on this marketing opportunity, it's important to follow some best practices that will improve the likelihood of success. To get started, we have outlined seven of our favorites:
Topics: Social Media Marketing, hashtags
Whether you offer your products and services to local consumers or nationwide buyers, it is essential that you make sure you are optimizing your website for local SEO. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. There are several ways to approach the SEO factor for a local business based on whether you have just one, or multiple locations.
Topics: Social Media Marketing, SEO, Search Engine Optimization, blog
Inbound websites should be structured based on a few principles. You want your website to engage with users like the kind of engagement they would have if they set their foot into your store. You want to address their interests, their pain points, and provide them with ideas and solutions. Your website needs to take visitors through their own personal buyers journey.
Topics: Lead Generation, SEO, blog post, Content Management System, cms, Inbound Marketing, blog