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Every day over 100 million people log into their twitter accounts, 52.7 million of these people being American, and every second over 5,000 tweets are posted online.  Twitter has grown to be enormous in the social media world and has proven to be very effective in the business world.  More and more companies have begun using Twitter as a marketing tool as it continues to demonstrate its success.  Twitter can help grow a business by providing a leeway so businesses can connect to customers on a personal level.  Additionally, Twitter helps create brand awareness and allows companies to market new products easily.   Aside from these direct benefits, Twitter allows you to keep an eye on your competition and see what they are up to so that you never fall behind the game.

One of the first things a blogger will do when faced with the dilemma of growing his or her blog is research. As you search, you realize that you keep coming across the same advice over and over again. This may lead you to believe, " if so many people are vouching for the same piece of advice, then it must surely work, right?" Unfortunately, the answer in some cases may be "no."  Here's what wont work with regards to blogging.

Since 2006 inbound marketing has rapidly begun to take over the marketing world.  In 2013, over 60% of all companies used some kind of inbound marketing.  Inbound marketing has become as essential aspect of a company’s success and has proven itself as the master of efficiency.  Inbound marketing uses strategies that involve Ebooks, podcasts, blogs, online videos, and white papers.  Using these marketing tools together and efficiently your company is bound to begin thriving within the online community!  Still not convinced? Lets start with why you should ditch old marketing techniques.

As outbound marketing has begun being pushed out of the marketing world and replaced with new strategies, inbound marketing has become an essential part of most companies.  Inbound marketing is a great way to sell your product and get your company involved in the online community.  It is cheaper than outbound marketing and has proven very successful.  With this being said, inbound marketing can only be as effective as your company makes it and many companies struggle with the same problems.  Here is a list of seven common inbound marketing mistakes that companies make: 

With the rise of the Internet in today’s society, web video production has also increased dramatically.  The amount of users watching videos online daily has increased to colossal numbers.  In 2013, over 85% of Internet viewers stated that they watch videos online.  With this many people more interested in watching video online it is essential that you company hops on board!

Twitter can be a powerful marketing tool for any business, but it can also be hard to maintain if you aren't sure how to use it properly. It's one of the only platforms to have a character limit, and to make matters worse, sometimes it's a struggle to keep your posts within that 140 characters. More than that, how do you maintain and grow your followers simply by using 140 characters?

You may be asking yourself if it’s worth investing in a web developer. Has your business reached a point where a basic website will no longer suffice? Has business plateaued—or reduced—and are you wondering if better-utilizing the Internet may boost sales again? Following are six common functions and projects of web developers that may help you determine if it’s time to pass your online operations over to an expert.