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It is important that your company uses video production, as it has become an essential tool in the marketing world.  Viewers have made video production an expectation rather then an interest.  Video production has continued to grow globally, so much so that Youtube has become the #2 search engine in the world. Viewers are endlessly searching the web, thus constantly being exposed to many types of advertisements and videos. Video production is arguably the most effective way to sell your product as it engages your audience while also providing them with the essential information they need to learn about your company. Additionally, as most advertisements do, video production re-enforces brand recognition, which is important to really getting your product out there.

Considering you’re reading this blog right now, you don’t need me to tell you about the influence the Internet has when it comes to spreading information. This influence is especially true within the context of marketing and advertising. And since we’re on the topic, arguably the most effective type of Internet marketing is with “inbound marketing.” In fact, as you read these very words, you are being influenced by an inbound marketing technique..

Yes! I want my marketing tactics to be less effective! said no marketer ever. There are a lot of trends emerging in the digital marketing world for 2014, and if you don't roll with the times, you'll find your company's marketing campaigns less effective. Who wants that!

The holiday season can be a busy time for any company, and more importantly, their marketing team! During the holidays, shoppers are always out and about looking for that perfect something to give to a loved one, and because of that, marketers are presented with a select opportunity to reel in more customers or leads.

Everyone has an email address, and let's face it, sending an e-mailer is a whole lot quicker and easier than sending a snail-mail promotion. And, (if that didn't change your marketing mind), did you know that 91% of consumers check their email every day, and about 60% of marketers believe that email marketing produces positive ROI?

The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.

Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.

Mobile marketing is designed to give your website visitors what they want on a mobile device. Simple enough right? And, even though mobile marketing hasn't been around that long, it has easily become a necessity for companies in order to ensure their business stays relevant. Especially since Google saying they will penalize companies that aren't switching to mobile.