ImageWorksBlog

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

Do you face constant pressure to publish new content? Are you in panic mode, crunched for time, and looking for anything to publish because you don’t have a content strategy in place? You realize this is leading to less creativity and lower quality content, but what can you do? How can you put a plan in place that will boost your team’s productivity, lead to better content, address existing gaps, and effectively address your target customers? Here are five tips that will improve your inbound marketing strategy successfully. 

HubSpot just announced the release of two new technology platforms that promise to empower salespeople in the same way they’ve empowered marketers.  While it’s still early, both HubSpot CRM and the newly enhanced tool Sidekick look to be game changers.

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

Visitors who don't click don't convert: as marketers, we know this to be true. Your visitors can't get through your sites checkout process or signup form without clicking at least one button. That one button-- like all of your buttons-- can be improved on. Generally, when a call to action fails, the reason is simple. We need to stop ignoring the so-called "small things," especially when conversion rates depend on them.

Proofreading is essential before anything representing your brand is seen in print. And we’re not just talking typos – the online world has given us plenty more things to think about before we publish. Running spell-check or relying on your designer is not always going to do the trick. But by following this simple check-list, you should achieve your desired end-result.

There is a distinct difference between amateur websites and the work of a professional development team. If you don't see the value in hiring a firm, then you can stop reading now-- GoDaddy is the place for you. Essentially, there are two types of website builders and customers: there are those who need and produce commodity websites and those who need the website to produce actual leads, a return on the investment, and a relationship with someone who can get them down the road.

Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.