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Your web design, more than ever, is a key element for success. It's difficult to attract and retain prospective customers when your main source of information looks outdated or doesn't properly represent your brand. However, businesses are not always experts when it comes to website design and therefore may cling onto outdated web design trends. Unfortunately, businesses can't get away with the "retro" look as customers are becoming exceedingly tech savvy everyday. As a business, you need to stay ahead of the game and abandon the old web design trends that ultimately loses customers and sends the wrong message to new prospective customers. 

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life. 

More often than not, businesses don't implement inbound marketing tools because they fear the uncertainty of whether the investment will effectively benefit them or not. However, what was once viewed as a wanted addition is now an essential necessity to enable your brand to get found by customers frequenting the online community. With the internet becoming the most popular source of information and purchasing, it's vital to learn more about inbound marketing and how each tactic can help your business increase traffic and convert leads into customers. Take a look at the infographic below to learn more about the basics of inbound marketing for a better understanding of how each tactic works.

If you blog, post on social media, and regularly update your website's SEO, you already have a content marketing strategy. Whether this is intentional or not, to stay alive in the marketing game, you need to set a goal and regularly find innovative ways to make your content shine brighter than the rest. Your content is more than a sales technique as it bridges the gap between your business and the consumer allowing them to get to know you on a deeper level. Building trust and customer relationships is developed by businesses with a strong content marketing strategy that constantly seek innovative ways to advance and highlight their efforts. 

Inbound marketing methods are constantly growing and advancing , yet it's difficult for some businesses to implement a method they don't fully understand. There has been a significant shift in the way consumers make decisions and purchases. The accessibility of no-cost, high-quality information online has quickly changed the way consumers purchase and businesses communicate to those consumers. As the online purchasing world constantly increases it may be surprising to hear that a lot of businesses are still hesitant to implement "new" marketing methods. In this post, you'll learn the few primary reasons why businesses are hesitant as well as how to overcome those common fears. 

Let's face it. Mobile phones have taken over and everywhere you look, there is someone with a phone glued to their fingers staring down at the small screen. Which is safe to say, it's not only vital to have a mobile website but also one that is creatively designed to attract and retain the many users occupying the mobile world. Understanding the complexity of this mobile world and the users that occupy it  will help you better understand how to effectively design a mobile website that attracts and retains. Take a look at this article for some tips on how to successfully go mobile. 

Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services  online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website. 

Are you small business in a big pond? "Small" business is another way to say opportunity for growth. That's why a content marketing plan is just as important for small businesses as it is for larger corporations. If you have heard it once you have heard it a million times, content is king. This is true for businesses of any size and can be done with an effective content marketing plan to enhance SEO through inbound marketing tools such as blogging.  So how as a small business can you craft a content marketing plan that is larger than life? Check out this article for content marketing tips to create the perfect small business blogs. 

Search engine optimization is vital to the success of your online business and by strategically utilizing different SEO components, you'll be able to generate more traffic. But how do you attract the people that are later in the buying cycle and are ready to purchase? This is where long tail keywords come in handy.  This SEO method can be challenging to understand and use effectively but is useful to amplify your website. This article defines long tail keywords and describes the most effective ways to use them. 

To stay relevant in the online world, you have to constantly continue to provide valuable information to the consumer and utilize search engine optimization tactics throughout your content.  As Google is the most used search engine, understanding and taking advantage of its algorithms will help in your SEO efforts and ensure higher ranking results. SEO continues to develop each year, penalizing black hat methods while rewarding those who offer value to the consumer, with the advancing algorithms of  Panda and Penguin. Take a look at the infographic below to better understand the history of  Google's Panda and Penguin algorithms. The better you can understand the history the better prepared you'll be for new SEO algorithms to come.