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As a business owner or employee, it's important to always search for new ways to engage with a wider audience and close more sales. If you've found yourself wondering, "Would Inbound Marketing help my business?", the answer is yes! In this article we'll help you get a simple understanding of the Inbound Marketing process.

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead.  In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before. 

To stay on top in the digital world, keeping up with the most popular trends is indispensable. An outdated website can kill your web presence and deter prospects away furthering damaging your business. Before a person can even realize that excellence of your products and services, their first impression will be how your website looks and represents your brand. In fact, 94% of people say that first impressions matter and the design will help them decide if they want to stay on that site or leave to another source. For this reason, regularly implementing new and imaginative web design trends will grow traffic and inspire more leads. With this in mind, this article highlights some popular trends you can expect to arise as the New Year of 2017 approaches. 

Social media platforms are a major resource for both small and big businesses that are looking to promote their brands and connect with customers on the Internet. As social media continues to increase in popularity among the public, it's not just a useful tool but a necessity  to help ensure businesses growth. As social media dominates the business world, it's important pay attention to latest social media marketing trends. 2016 housed several trends that shaped the way businesses use social media and has lead to the rise of newer trends businesses need to follow. This post discusses the social media trends to look for as the new year approaches. 

Do you have an old school website that desperately needs an update but your boss just doesn't get it?  With the old school methods working so well in the past your boss may not understand the need to inherit new marketing methods. However, with over 87% of people using the internet as their main source of information and purchases, it's crucial to know how utilize and market your website effectively. If only there was a way to explain how detrimental your website is to your business and how inbound marketing strategies will attract qualified prospects and keep them coming back for more. Here's how you can explain inbound marketing strategies to your boss in a way that he/she can  understand. 

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

Writing blogs are very effective to grow your website traffic. However, to get your blog found and grow organically it's important to learn about strategic techniques that go beyond every other blog post. Just writing something in the hopes it will peak people's interest is not going to grow your customer base like you hope. Learn more about how to grow your blog by utilizing techniques that boost your SEO to help get your blog found. 

Not Every Blog Is Going To Rank #1

First and foremost, it's important to know that not every blog is going to rank and that you should carefully choose the ones you want to rank high on search engines. The reason for doing so, is that your blogs should be written for the reader and not for rankings but having some with the focus of rankings will help build your brand and improve your organic search. Once you choose the blog to rank for, make sure you analyze the keyword as one that is commonly searched but one that may also be easier to rank for. According to Hubspot, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. 

Understanding search engine optimization seems simple enough, yet this inbound marketing tool is constantly progressing and changing. What was once a smart and strategic technique is now no longer effective and some golden methods of the past are actually deemed as "black hat methods" resulting in lower ranking penalties. What are some SEO tips that you should be implementing now to ensure you are successfully generating traffic and obtaining new leads?

New web design trends are constantly arising and a lot of business overlook how powerful the first impression of a website can be. There a thousands of other businesses that provide the same products and services. Therefore, your design is a vital element that can mean the difference between generating traffic and sitting around wondering why no one seems to be staying on your website. Strive to do more than just stay afloat by implementing new up and coming web design trends that help your business thrive rather than looking like an outdated mess.