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Rachelyn Provencher

Recent Posts

Use the New Facebook Cover Photo Guidelines to Boost Your Inbound Marketing Efforts

Posted by Rachelyn Provencher on Mon, Mar 25, 2013 @ 10:26 AM

The latest revision of page terms for the social media mega-giant Facebook makes it even easier to draw in consumers for your business. In the past, page owners had to follow stringent rules on cover photos, which meant avoiding calls-to-action, contact info or references to price/purchase information, and images with no more than 20% text. Yep, Facebook was definitely not an inbound marketer's dream. But alas, the lead generating Gods have smiled upon Facebook business users and changed its strict guidelines. Now, the rules have changed and it's time for all you inbound marketing geniuses to reap the benefits from your Facebook marketing strategy.

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Topics: Social Media Marketing, CT Inbound Marketing, Inbound Marketing, Facebook, Facebook Cover Photo Guidelines, branding

Business Blogging Tips: A Blog Content Planning Guide

Posted by Rachelyn Provencher on Fri, Mar 15, 2013 @ 10:57 AM

If you blog for your business at least three times a week (which is optimal for SEO purposes) then you understand how hard it can be to create new, fresh and useful content. Sure, you may know your business backwards and forwards, but don't you ever feel like you've run out of creative and interesting things to tell your audience? Trust us, we've sat scratching our heads trying to come up with blogging content ideas before - and it's not fun. The best way to solve this problem is to come up with a blog content planning guide that will help keep your business blog running like a well oiled inbound marketing and content machine.

Create a Calendar

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Topics: blog content planning, Inbound Marketing, Content Writing, blogging tips, Business Blogging

3 Ways to Optimize Your Content Marketing Campaign

Posted by Rachelyn Provencher on Fri, Mar 01, 2013 @ 04:00 PM

As a CT inbound marketing company, we often field questions from businesses on how they can get more from their content marketing campaign. If you want to drive business to your website, create awareness about your brand or maximize your marketing efforts, then it all starts with content. According to Velocity Partners, nine out of ten b2b marketers will be producing much more content next year than they did this year. Good content will drive business but great content will drive business, increase your audience, build your brand and create a culture.

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Topics: content marketing, content marketing campaign

Internet Marketing Tips for Your Business

Posted by Rachelyn Provencher on Fri, Feb 15, 2013 @ 02:12 PM

The Internet is a very powerful and resourceful entity that can also be an amazing marketing tool for any business. Too many times we see organizations fail to use the full potential of the Web for marketing purposes. While we have blogged about Internet marketing tips in the past, and even revisited the topic once again, we still feel like there is more to learn.

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Topics: Social Media Marketing, SEO, internet marketing tips, branding

Internet Marketing Tips (Continued)

Posted by Rachelyn Provencher on Mon, Jan 28, 2013 @ 12:30 PM

A few weeks ago we posted a very popular blog on Internet Marketing Tips from an Inbound Marketing Agency. The post was such a hit that ImageWorks LLC is here to offer a few more essential tips for your business. As a social media marketing agency, we are constantly inundated with the latest and greatest of inbound marketing and Internet marketing tools of the trade. Trust us, don't jump on the most recent Internet marketing bandwagon until you have decided if it will work right for your business.

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Topics: Social Media Marketing, internet marketing tips, Web Marketing, Inbound Marketing, Search Engine Marketing

Do I Have A Mobile Website?

Posted by Rachelyn Provencher on Mon, Jan 21, 2013 @ 02:57 PM
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Topics: Mobile Website Development, Mobile Devices, mobile website, mobile website optimization

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