ImageWorksBlog

Social media marketing and advertising have been vital tools for businesses of all kinds to increase brand awareness, improve customer loyalty, as well as stimulate sales. There are many ways to go about creating content for social media, but one of the most important aspects of any social media platform is visual content. For businesses, visual components of your content is important in order for your followers to make a connection between an image and your brand. In order to ensure the imaging of your content is scaled correctly, follow this guide to various optimal social media ad sizes. 

It’s a difficult conversation. During trying times, business owners and C Level Executives have to make hard choices. Departments, programs, and ultimately employees that don’t show any ROI are eliminated.

And there are no shortage of conversations around Marketing Departments and Marketing Programs. No ROI? See ya. But, consider this for a moment, wasn’t this always the case? Shouldn’t this have been the norm?

During a crisis, the stress can shed light on problems that were “OK” or “Business as Usual”. Acceptable status quo. So now, people are starting to ask: "That's nice and all, but is it making us any money?”

We have experienced a difficult change in our daily lives since the coronavirus forced us into staying home and avoiding public settings as much as possible. Everyday we are flooded with news updates and reminders to wash your hands and practice social distancing. Because of this, businesses of all kinds have had to close or conduct business in different ways for the safety of customers and employees while trying to minimize the financial impact of all of this. 

Since the spread of the coronavirus, we have all been affected in some way, which is why it’s important we follow precautions in order to slow the spread and flatten the curve. As we know, the main precautions are to promote social distancing and stay home, both of which have significantly changed the dynamic of our consumer behavior. Businesses have either closed or are unsure how to conduct business during this time. If you’re running a business and are wondering how to adjust your marketing strategies in light of the current situation, keep reading to find out why it’s important to keep advertising. 

Due to the coronavirus outbreak across the world, we’ve seen many state-wide shut downs in order to reduce the spread of the virus, and try to flatten the curve. In these times, businesses have to make the best decisions for themselves and their customers in order to stay safe and follow precautions. Many  businesses have resorted to closing, or have been deemed non essential to stay open for business until further notice.

So what can you do to stay connected and retain your customers during this time? If you are closed, you want to be sure your customers know you’re still there and are looking out for their best interest. Here are a few tips on keeping your business connected during the coronavirus shutdown.

Customer retention is important for every business, and if you want to utilize social media marketing for brand recognition, you have to figure out how to connect with people online as opposed to in person. When you take away the face-to-face relationship between a business and a customer, it’s important to grab their attention in other ways, such as emails, promotions, and a strong social media presence. Let’s look at 4 ways your business can improve customer retention online. 

Technology has been full speed ahead over the last few years, and there’s no sign of slowing down. on top of that, social media has transformed into a digital marketing hub, which has surged the competition for businesses to stay relevant. In order to compete in today’s market, your business website might need a redesign, as there are standards that customers look for in terms of accessibility, fresh content, and an engaging experience.

If your website hasn’t been updated in a while, it might be costing your business in both leads and credibility. To help you understand if your website needs a makeover, here are a few key indicators that determine its time for a redesign.

Google accounts for over 87% of all global search traffic, so it’s understandable that marketing has infiltrated the digital space. There’s so much more to branding now, and translating a clear message to your target audience is crucial if you want to gain traffic to your page. We’ve compiled a digital marketing checklist of all things necessary to help you optimize your content online.

When branding through social media marketing, you want the message of your company to transcend through your content. When done correctly, using online platforms can help you reach your audience better and more personally, and increase your brand engagement as well.

Coming up with new and engaging content can be challenging while also juggling all other aspects that go into running a company. But it doesn’t have to be too difficult, taking the time to keep up on the trends and read blogs like this can help you stay on top of your social media marketing! We’re going to go over some of the best social media marketing ideas to use this year to keep your content diverse and appealing to your followers.