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No matter the size of your business, you need to have a presence on Facebook. Facebook can be an extremely useful marketing tool because of its ability to reach so many people. However, in order to successfully market on Facebook, you’ll need to have a following. When you first start a Facebook page for your business, developing a following can seem like a daunting task. We’ve created a list of tips that can help you build your Facebook following in order to use your page as a powerful marketing tool.

Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!

Most marketers understand the basics of an optimized marketing email, such as segmented lists, personalization, and a call to action. These basics are great first steps to creating successful marketing emails. However, if you’re looking for better results from your marketing emails, you might consider more advanced marketing techniques. Read below for a list of common email marketing mistakes that even smart marketers make. Avoiding these mistakes can help bring your email marketing strategy to the next level.

You’ve made a Facebook page for your business, it’s optimized, and you post regularly. Are these steps enough? Unfortunately, a great-looking Facebook page will be largely unsuccessful without engagement on your posts. Here are some of the reasons why engagement is very important to the success of any business’s Facebook page.

Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.

Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.

Social listening is a great way to gather information for your digital marketing strategy. When performed properly, it can help you learn about your customers, what they want, and what they care about. With this information, you can develop a social media marketing strategy, and a more broad digital marketing strategy, with your customers in mind. Read below to learn about social listening and its advantages.

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.