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Most marketers understand the basics of an optimized marketing email, such as segmented lists, personalization, and a call to action. These basics are great first steps to creating successful marketing emails. However, if you’re looking for better results from your marketing emails, you might consider more advanced marketing techniques. Read below for a list of common email marketing mistakes that even smart marketers make. Avoiding these mistakes can help bring your email marketing strategy to the next level.

You’ve made a Facebook page for your business, it’s optimized, and you post regularly. Are these steps enough? Unfortunately, a great-looking Facebook page will be largely unsuccessful without engagement on your posts. Here are some of the reasons why engagement is very important to the success of any business’s Facebook page.

Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.

Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.

Social listening is a great way to gather information for your digital marketing strategy. When performed properly, it can help you learn about your customers, what they want, and what they care about. With this information, you can develop a social media marketing strategy, and a more broad digital marketing strategy, with your customers in mind. Read below to learn about social listening and its advantages.

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.

Ecommerce claims a larger slice of the global retail pie with each passing year, and experts project that it will account for more than 17% of all retail sales by 2022. The growing prominence of ecommerce comes as no surprise in a digitalized world, but this upward trend in online shopping does introduce unique challenges to retailers worldwide. As the ecommerce landscape becomes increasingly competitive, online retailers need to innovate the shopping experience they offer in order to keep up.

Because having a stellar product is not enough to stand out in such a highly saturated market, great design is the key for ecommerce businesses looking to make a memorable impact on their customers. Ecommerce design in 2018 is truly revolutionizing the way we shop by combining the ease and lightness of online shopping with the experiential and discovery-elements of offline shopping.

Some of the ecommerce design trends of 2018 are so ingeniously subtle we may not notice them until met with a poorly designed site with which to compare them. Trends like scrolling product photos and seamless product landing pages eliminate much of the needless navigation work that can sabotage conversions, creating a light yet informative online shopping experience.

But other trends are made to stand out: big, bold, out-of-the-box photography and integrated video are meant to capture your attention. These trends make it possible to showcase the product through its characteristics that simply don’t come through in standard photo dimensions, characteristics like movement, texture, or consistency.

And if you have ever walked into a store and later walked out having purchased something you never set out to buy, ecommerce design trends in 2018 are moving to encourage more of this kind of browsing. By designing unique, attractive, and interactive category pages, many ecommerce sites are moving to reintroduce an element of discovery to your online shopping experience.

Check out examples of these ecommerce design trends and more in the following infographic from What’s the Host:

ImageWorks,LLC | CT Web Design

Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.