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With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!

Creating meaningful content has always been the best way to increase engagement. However, social media outlets such as Facebook have shifted their focus toward content that matters to its users, making meaningful content even more important. In order to maintain visibility in social media platforms and increase your engagement, meaningful content is an essential part of your marketing strategy. Here are some tips to help you create more meaningful content today!

Social media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.

1. Growth of Live Video Content

Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.

Instagram stories can be very useful for a business’s social media marketing strategy because they guarantee visibility. Unlike Instagram posts, Instagram stories show up at the top of your follower’s screen each time they open the app. For this reason, it’s important to make use of Instagram stories. Here are some tips to help you promote your business through Instagram stories.

Last Thursday, Facebook announced major changes that they will be making to the site. Facebook hopes that these changes will improve the overall user experience. However, these changes will also have an impact on social media marketing. Read below to learn how the new Facebook update will affect your business’s marketing strategy.

Blogging has been a popular and important part of successful businesses' digital marketing strategies for many years. However, as the internet and the ways we consume content have changed, digital marketing strategies have evolved to suit these changes. With all of these changes in strategy, you might wonder if blogging is still relevant.

Digital marketing tactics are constantly evolving to keep up with the constantly changing habits of Internet users. As the way people use the Internet changes, smart digital marketers change too. As digital marketing tactics evolve, old tactics that once yielded results need to be left in the past in favor of new practices. Here are some of the older trends that you should leave behind in the New Year!

Having a strong website is a great way to convert leads into sales. However, only 2% of web traffic converts to a sale on the first visit. Remarketing and retargeting are strategies that attempt to reach the other 98% of visitors who don’t make a purchase. Both of these strategies are effective in reaching out to site visitors, but they work in different ways. Read below for a breakdown of these two strategies.

As Google and other search engines change their ranking algorithms, SEO strategies have to change with them. For this reason, SEO is constantly adjusting and evolving. Many of the strategies that were tried and true SEO tactics in the past no longer have any impact on search rankings. Here are some of the top SEO trends that are important to keep an eye on in the coming year.

While many website design trends are temporary affairs of the heart, a select few are natural evolutions  of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance of websites has changed quite a bit for developers and designers.It's hard to determine which trends are rooted in serious potential for helping your business convert site users into leads. Fortunately, we have help.

Luckily for  brands and people like ourselves, the team over at Coastal Creative did some excellent research into the emerging trends for 2018 and provided an easy-to-digest infographic breakdown.