ImageWorksBlog

Finding and selecting a web designer suited to help you create a stunning web representation of your business can be a difficult and confusing process for many business owners. There's a variety of options and different factors to consider before deciding to work with a web design company. So what are the mistakes to avoid when hiring a web designer?

Customer Relationship Management (CRM) software aims to help you maintain and improve your relationship with existing customers, connect with new prospects, and win back former clients.

CRM software helps with the collection, organization, and management of customer information. Whether your business venture is larger or small, you can use a CRM strategy to your advantage.

Continue reading to discover the benefits of using CRM for your business.

Each year we take time to look back at the the digital design trends of the previous year, and look forward to what's ahead. Whether its websites  and social media pages or sneakers and high fashion, the content and products that are being placed in front of consumers are all results of the an ever-shifting and rotating pallet of design trends to boost conversion rates. In an increasingly digital world, it's no secret that brands of all sizes both near and far, are constantly competing for consumer attention, support and loyalty.

Luckily for those brands and people like ourselves, the team over at Coastal Creative did some excellent research into the trending patterns of the year and provided an easy-to-digest infographic breakdown. We're almost 4 months into 2017 and they couldn't have been more accurate!

Continue reading to discover which secrets of success you may be missing. Take that old neon outfit out of the storage area, do not be afraid to be BOLD and be sure to always think with the highest level of customization and originality.  Although many of the color schemes may be reminding us of the 80s, the 2017 design trends to boost conversion rates are nothing but progressive.

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

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With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

As a business owner or employee, it's important to always search for new ways to engage with a wider audience and close more sales. If you've found yourself wondering, "Would Inbound Marketing help my business?", the answer is yes! In this article we'll help you get a simple understanding of the Inbound Marketing process.

If your business or brand has recently gone through the process of implementing a new web design or website redesign, it's now your time to shine! Depending on the size of your design and the amount of planning and content creation that went into your project, this may be a long awaited day. Months of hard work deserves to be shown off and in this article, we'll provide you with 3 simple ways to show off your website redesign that will boost your traffic and help your business grow.

Not looking for web design help? You may find one of the blogs listed below helpful!

• How Do I Create Blog Titles That Readers Want To Click?
• 5 Major Challenges Marketers Face (And How to Solve Them)

Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past.  As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.

We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.

Continue reading to discover how to get the most from your web designer.

Is your website a powerful marketing tool for your business? Your website has the potential to be a valuable asset and the centerpiece of your marketing efforts. Yet, many business websites end up becoming jumbled and confusing, as marketing managers struggle to find the right balance between providing useful content and an intuitive web experience.

In today's environment of rapidly growing interfaces, UX design has become an increasingly important aspect of web design. Simply put, UX looks at how a person feels when interacting with a website (or any other type of human/device interaction), aiming to provide positive experiences that keep users loyal to the product/brand. While it's true that the effectiveness of a company website is influenced by a variety of factors, a website's success ultimately hinges upon quality user experience.

A website must be easy to navigate, simple to operate, and offer a user some kind of benefit or advantage. Unfortunately, there is no definitive answer to the question, "what makes a great user experience?", so the most important thing to remember when designing web and user interfaces is that you don't have the same perspective as your users.