Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads.
Topics: responsive websites, Website success
Not all businesses have the luxury of an on-demand content creation, social media management, or design staff. Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy.
Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here!
Topics: Social Media Marketing
Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year. While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:
Topics: content marketing, Inbound Marketing, visual content
Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages.
HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.
We can’t help but agree. In our experience, failed inbound marketing campaigns often result from a combination of these mistakes.
Topics: Inbound Marketing, Obstacles To Success
It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more. Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.
Already online? You may find some of the blogs listed below useful as well!
Topics: web design
With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.
Topics: Social Media Marketing
It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.
Topics: Inbound Marketing
There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.
We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.
Topics: SEO, blog post, CT Inbound Marketing, website traffic, blog
For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.
For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead. In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before.
Topics: Inbound Marketing