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A Mobile friendly website is one that automatically adjusts its modals to fit different sized screens on different sized devices. In the past decade we have experienced a massive boost in technology, especially with the creation of smartphones, tablets, and wearable devices. According Peter Roesler’s citation of comScore “ Smartphones account for 20 percent of all search activity, and tablets make up another 9 percent.” (Source) So making your website mobile friendly is becoming increasingly important. Converting your CT website to be mobile friendly is low in cost, helps increase traffic, and helps preserve market share.

Picture this: your business is important to you and offers amazing services and products but for some reason you can't get people as excited as you are. It's not because you don't have anything worth buying but it's probably because people don't know who you are yet and they're not sure they can trust you and what you are selling. Search engine optimization (SEO) is a great way to spread awareness of who you are and what you offer. However, it can be complicated to get started and know what the effective methods are to properly apply it to your site. That's where a marketing agency comes in. You want to make sure you pick the right agency that will give you the best results. Here are some tips to help you make the right choice. 

Social media is an evergrowing phenomenon that can make or break your brand. You may think that social media is an easy way to market, but businesses are held to higher standards. Come up with an effective social media strategy and avoid these common social media mistakes. 

1. How Much Do I Really Know About Content Marketing?

Content marketing is always updating and developing into something more, so it is important to do the research and keep yourself informed. Content marketing is is the practice of content including articles, web pages, blog posts, social media, videos, images, and infographics as a promotional vehicle for your business. Effective content marketing provides prospective customers with informational, entertaining, and relevant information, rather than using “salesy” jargon.

The Internet is a vast world, offering the potential for your company to be seen by all sorts of people. The hard part is narrowing down such a wide audience into a specific individual or group. Knowing your main buyer personas is a key to obtaining more sales and generating traffic. If you don't know who you are targeting, then you are probably sending out a broad message that no one is going to concern themselves with. Tighten it up, research who will buy your services, what appeals to them, and what you can do to keep them coming back. To learn more about buyer personas, as well as what it takes to put them into practice, take a look at the following Single Grain infographic.

You have a website containing all of your information and creative images but somehow you are not getting positive responses when attempting to generate more traffic and increase sales. Why are people leaving your site without purchasing or poking around? The answer may be as simple as needing a new design for your website. An outdated website can drive potential new customers away because if your website is outdated, the searcher may think your company is too.  So, specifically, what are the benefits of redesigning a website? 

Simply, every business wants to make money and thrive. This can only happen by having leads or better known as purchasing customers. Eventually, as your business grows, you want these customers to become loyal buyers of your services. First, you have to get the word out about what you provide and how your services can help a prospective buyer. So you set up social media posts and newsletters and have a strong following but now need to push the final step, the purchase. 

With all the social media posts out there explaining what a person did that day or promoting what a business is selling, what is the purpose of a blog post? For a creative individual, it allows them to express their thoughts by writing a blog about a particular point of interest. Maybe that individual writes to inform or maybe they write to be noticed by potential employers looking for a specific skilled set. But, why do businesses blog?

Believe it or not blogging is an important outlet that every company should use. A lot of the time companies can get caught up on all the terminology and forget about the basics and why it's a key element for growth. Let's refresh our brains and simplify the importance of blogging basics.

Should you be concerned with SEO in your content marketing efforts? The answer is a resounding yes. So, now you may be wondering why you need to keep SEO in mind when you're writing your content, and fortunately, the answer is quite simple. For many years, you could build a satisfactory SEO strategy around tricks and basic tactics, optimizing and banking on opportunism; however, that doesn't work anymore. Rather, now you must create engaging content. SEO provides an opportunity to blend science and analytics with creative content. So, how should you approach writing for your readers while still appeasing search engines? Well, you can take a look at our comprehensive approach to SEO in 2015. In the meantime, take a peak at this Brafton infographic to learn why content marketing provides a measurable boost towards improving your businesses' SEO efforts.