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Do you have an old school website that desperately needs an update but your boss just doesn't get it?  With the old school methods working so well in the past your boss may not understand the need to inherit new marketing methods. However, with over 87% of people using the internet as their main source of information and purchases, it's crucial to know how utilize and market your website effectively. If only there was a way to explain how detrimental your website is to your business and how inbound marketing strategies will attract qualified prospects and keep them coming back for more. Here's how you can explain inbound marketing strategies to your boss in a way that he/she can  understand. 

More often than not, businesses don't implement inbound marketing tools because they fear the uncertainty of whether the investment will effectively benefit them or not. However, what was once viewed as a wanted addition is now an essential necessity to enable your brand to get found by customers frequenting the online community. With the internet becoming the most popular source of information and purchasing, it's vital to learn more about inbound marketing and how each tactic can help your business increase traffic and convert leads into customers. Take a look at the infographic below to learn more about the basics of inbound marketing for a better understanding of how each tactic works.

Inbound marketing methods are constantly growing and advancing , yet it's difficult for some businesses to implement a method they don't fully understand. There has been a significant shift in the way consumers make decisions and purchases. The accessibility of no-cost, high-quality information online has quickly changed the way consumers purchase and businesses communicate to those consumers. As the online purchasing world constantly increases it may be surprising to hear that a lot of businesses are still hesitant to implement "new" marketing methods. In this post, you'll learn the few primary reasons why businesses are hesitant as well as how to overcome those common fears. 

So you keep hearing the term "inbound marketing" flying around but not sure what this term really means. That's okay, although this marketing method has been around for quite some time now, it's common for businesses to not fully understand the potential this method offers. So why is it that not a lot of people know what inbound marketing is? This can be boiled down to businesses feeling that their online presence may not be the biggest factor or  isn't altogether an important aspect in their marketing efforts. However, with over 200 million people using the internet to make purchases, having an online presence and utilizing inbound marketing tools is a necessity to ensure you're generating traffic and increasing sales. 

Are frustrated that you are not seeing results from your inbound marketing strategies? There are a lot of components required to ensure success and it can be difficult to pinpoint what is going wrong. The more you know the better you can achieve your goals. Check out the article below to learn the inbound marketing strategies you need to know to avoid hindering your efforts. 

Inbound Marketing Takes More Than A One-Time Approach

Believe it or not, it's common for businesses to mistakenly not utilize the full potential of inbound marketing methods because they use such as a single strategy. Inbound marketing is beyond just a one-time promotion, campaign, or idea. Inbound, like other marketing techniques, requires time and attention to build trusting relationships with prospects, which over time develop into leads and then into customers. The online world is ever-growing and with that, your inbound marketing

In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing.  Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio.