More often than not, businesses don't implement inbound marketing tools because they fear the uncertainty of whether the investment will effectively benefit them or not. However, what was once viewed as a wanted addition is now an essential necessity to enable your brand to get found by customers frequenting the online community. With the internet becoming the most popular source of information and purchasing, it's vital to learn more about inbound marketing and how each tactic can help your business increase traffic and convert leads into customers. Take a look at the infographic below to learn more about the basics of inbound marketing for a better understanding of how each tactic works.
Inbound marketing methods are constantly growing and advancing , yet it's difficult for some businesses to implement a method they don't fully understand. There has been a significant shift in the way consumers make decisions and purchases. The accessibility of no-cost, high-quality information online has quickly changed the way consumers purchase and businesses communicate to those consumers. As the online purchasing world constantly increases it may be surprising to hear that a lot of businesses are still hesitant to implement "new" marketing methods. In this post, you'll learn the few primary reasons why businesses are hesitant as well as how to overcome those common fears.
So you keep hearing the term "inbound marketing" flying around but not sure what this term really means. That's okay, although this marketing method has been around for quite some time now, it's common for businesses to not fully understand the potential this method offers. So why is it that not a lot of people know what inbound marketing is? This can be boiled down to businesses feeling that their online presence may not be the biggest factor or isn't altogether an important aspect in their marketing efforts. However, with over 200 million people using the internet to make purchases, having an online presence and utilizing inbound marketing tools is a necessity to ensure you're generating traffic and increasing sales.
Are frustrated that you are not seeing results from your inbound marketing strategies? There are a lot of components required to ensure success and it can be difficult to pinpoint what is going wrong. The more you know the better you can achieve your goals. Check out the article below to learn the inbound marketing strategies you need to know to avoid hindering your efforts.
Inbound Marketing Takes More Than A One-Time Approach
Believe it or not, it's common for businesses to mistakenly not utilize the full potential of inbound marketing methods because they use such as a single strategy. Inbound marketing is beyond just a one-time promotion, campaign, or idea. Inbound, like other marketing techniques, requires time and attention to build trusting relationships with prospects, which over time develop into leads and then into customers. The online world is ever-growing and with that, your inbound marketing
Inbound marketing is often misunderstood, and as a result, has developed a few myths. If you're researching inbound marketing as a possible solution to your marketing troubles don't fall for everything you read or hear. After all, according to HubSpot, 79% of companies that have a blog report a positive ROI for inbound marketing this year. Unfortunately, others often repeat these myths without proper exploration or background information. So, in this blog post, we hope to debunk some of the top myths concerning Inbound Marketing, once and for all!
In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing. Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio.
One of the first questions we frequently receive before implementing inbound marketing for a new client is "How long do we wait before we can expect results?" It's a reasonable question, considering the investment; however, unlike newspaper ads or pay per click (outbound marketing), you will be using tactics that earn trust and interest from prospects. Unfortunately, it isn't easy to pique interest and earn the trust of your prospects.
Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!
So you are considering beginning an inbound marketing campaign- quite the big decision! Please make sure that you have an actionable plan, as change is often met with skepticism and resistance from bosses. To help you begin your transition towards inbound methodology, we have outlined four steps to get you started.
Patience Is Essential
We know...it can be really difficult to stay patient. If you want to run a successful inbound campaign, you need to understand the importance of patience and in due time, you will be rewarded. Realize this: when you start inbound, results are not immediate. You are educating readers, and transitioning all the work you previously completed and working towards a better future. It's a massive change, but it's for the better, so it is best to embrace it. We like to tell people that it takes about 3 months of blog writing to see a significant increase in website traffic. Continue that effort for 6 months and website traffic grows faster. Past 6 months, as you steadily add helpful content to your website, visits from search engines increase because of the volume of content.
These days, customers have more control over the information they consume, which elevates the importance of inbound marketing techniques, as they help businesses to reach their prospects in a targeted and relevant manner.