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6 Inbound Marketing Benefits To Grow Your Business

Posted by Brandon Choquette on Wed, Feb 11, 2015 @ 12:45 PM

In today’s marketing environment, it is essential to have some semblance of an inbound marketing strategy. Customers have more control over the information they consume; so inbound marketing techniques are able to enable businesses to reach their prospects in a targeted and relevant manner. If executed properly, inbound marketing has the potential to enhance your brand, generate quality leads and improve sales.

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Topics: CT website design, helpful content, CT Inbound Marketing, Outbound Marketing, connect with prospects online, quality content

CT Inbound Marketing: 5 Tips For Email Marketing

Posted by Kristina Chester on Fri, Jul 04, 2014 @ 10:01 AM

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

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Topics: CT Inbound Marketing, email marketing tips, email marketing, inbound marketing blog

Blogging Tips Checklist: 5 Proofreading Tips You Cannot Forget

Posted by Jeffrey Cohen on Wed, Jun 11, 2014 @ 03:42 PM

Proofreading is essential before anything representing your brand is seen in print. And we’re not just talking typos – the online world has given us plenty more things to think about before we publish. Running spell-check or relying on your designer is not always going to do the trick. But by following this simple check-list, you should achieve your desired end-result.

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Topics: blog writing ct, CT Inbound Marketing, Content Writing, blogging tips

CT Web Design: How Much Does a Website Cost?

Posted by Jeffrey Cohen on Wed, Jun 04, 2014 @ 12:28 PM

There is a distinct difference between amateur websites and the work of a professional development team. If you don't see the value in hiring a firm, then you can stop reading now-- GoDaddy is the place for you. Essentially, there are two types of website builders and customers: there are those who need and produce commodity websites and those who need the website to produce actual leads, a return on the investment, and a relationship with someone who can get them down the road.

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Topics: web design, website development, CT Inbound Marketing, CT web design

5 Basic Tips to Attract More Website Visitors

Posted by Jeffrey Cohen on Fri, May 16, 2014 @ 01:08 PM

Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.

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Topics: SEO Firm, how to promote your blog, Search Engine Optimization, Copywriting Tips, Website success, CT Inbound Marketing, website traffic

Email Marketing Best Practices: 5 Common Myths Debunked

Posted by Brandon Choquette on Fri, May 02, 2014 @ 08:09 AM

Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Marketing through email has been used for many years, making it vulnerable to myths about how effective it really is. Generally, there are misconceptions about every industry, and within sales, there are plenty of misconceptions about email marketing. But if we're going to make any progression in the industry, it is important to debunk these myths. There are many misconceptions about email marketing that are invalid and Image Works is here to help debunk these common email marketing myths once and for all.

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Topics: email marketing best practices, CT Inbound Marketing, how to email market, email marketing, myths about email marketing

How Can I Become a Productive Blogger?

Posted by Kristina Chester on Fri, Dec 27, 2013 @ 04:09 PM

Being a blogger is easy, anyone can sign up and begin writing, but to become successful at it? Now that's a skill coveted by most.

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Topics: content marketing, content, productive blogger, CT Inbound Marketing, blog, blogging tips

What is the Power of Marketing Personalization? (infographic)

Posted by Jeffrey Cohen on Fri, Nov 29, 2013 @ 09:24 AM

The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.

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Topics: content marketing, CT Inbound Marketing, Marketing Personalization, email marketing, personalized content

Content Marketing: A Beginner's Guide (Infographic)

Posted by Jeffrey Cohen on Wed, Oct 16, 2013 @ 09:40 AM

What is Content Marketing?

Content marketing has become a great way to provide free content to customers in exchange for their attention. In fact content marketing has become such a popular option that 90% of organization market with content.

Basically, the goal of content marketing is to attract and retain customers by consistently creating and publishing relative, original, and creative content. Content can come in many different forms, like: blog articles, infographics, videos, podcasts, white papers, eBooks, and (many) more. By providing this information about your products and services to your prospective customers, they may in turn reward you with their business and loyalty.

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Topics: Social Media Marketing, content marketing, content marketing campaign, CT Inbound Marketing, Content Writing

What are the Problems of a CMS?

Posted by Jeffrey Cohen on Wed, Aug 28, 2013 @ 12:55 PM

CMS's (Content Management Systems) are all the rage. Wordpress has lowered the bar of entry to the CMS world, and made Web developers of us all. But what are the drawbacks? What are the hidden costs? Do you even need a Content Management System or are you asking for one because your neighbors kid told you it was the only way to go?

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Topics: cms, CT Inbound Marketing, Content Managements Systems

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