ImageWorksBlog

If you are like most companies today, you may be wondering if your Web Development initiatives are producing the results you desire. Although there are many root causes for Web performance, we see over and over again Web sites that are created to be technically very sound, but not built with inbound marketing in mind. This is the result of both the efficiency of technology companies to be able to produce Web sites, and the marekting companies inability to adapt to the digital age.

Does your Web site generate actual leads? If not, then you might want to consider Inbound Marketing services.

What is Inbound Marketing?
Stop selling, and start informing. Become a "Trusted Source" by buiding an audience, nurturing relationships, and then converting visitors to customers. And be able to actually measure all of the conversion ratios. The Inbound Marketing process actually integrates ALL of the online marketing tools to perform a single function: Generate more traffic, engage the audience, and covert them to customers. Our system integrates:

Frequently, customers come in looking for a custom App to be developed, and what we soon discover is that they would be far bettered served by the creation of a Mobile Website Development platform. So, how do you determine which is the right platform for you?

While website visitors are great, business leads are better. Create targeted landing pages and lead-capture forms to convert more visitors into sales leads. We recommend following these best practices to get the most marketing traction.

Is it simply enought to have a Web site? These days, in order to gain market share, it's imperative to actually drive traffic to your Web site. Top level management sometimes believes in the power of inbound marketing, and has all intentions of creating content on a regular basis, and integrating the company's social media as well. But what about the underlings? Middle Management? Has there been a Top-Down edict and accountability for following through on the inbound marketing and Web development changes?