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As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

Five Common Questions about SEO

Search engine optimization is by far one of the most important jobs that any marketer handles. However, that doesn't always mean that it is also the easiest of tasks to take on. As soon as you've got your tactics mastered, it seems like Google makes an algorithm update and it's time to start all over again! How will you determine what matters and what doesn't when SEO best practices can change in an instant?

We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.

Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.

In the last four months, Google has made 10 different algorithm changes. Seriously, 10. Holy moly guacamole, that fact alone is enough to make any marketer's head spin. So believe me when I say, it's really not all that surprising that your head is flooded by questions like, "What does that mean for my SEO, my keyword data, my life?!"

By now, I'm sure you know about the immense power of inbound marketing. It has proven itself time and time again when it comes to increasing sales, traffic, and leads. Although inbound was designed to attract more prospects to your online presence, a great inbound marketing strategy can do so much more. With the right methods you can improve your businesses' credibility, brand awareness, engagement, and even your value to your customer.

Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.

Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.