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The holiday season is a crucial time for businesses to utilize digital marketing to close more sales. Everyone is shopping and looking for the best deals during this time of the year, making it important to promote what your business can offer consumers. Promoting your business through social media is a great way to stand out and reach more customers. To create the most effective strategy, it’s important to know the trends in the industry to understand how people use it. Animoto has created a handy infographic outlining the top trends in social media marketing for the 2018 holiday season. Check it out below!

During the holidays, everyone has a million things to do. Between holiday shopping, decorating, and all the obligatory parties, most people don’t have a moment to themselves. Businesses are no different, with these obligations on top of end of the year reports and often the busiest time for sales. When you and your employees are spreading themselves so thin during this time of the year, it can be difficult to give your social media the time it deserves. For tips on managing your social media during this busy season, check out the post below.

The holiday season is an exciting time of the year with beautiful decorations and fun, heartwarming celebrations with family and friends. It’s also a very important time of year for many businesses who make a majority of their sales during this season. To maximize your sales during the holidays, it’s important to take advantage of every type of marketing possible, and that means social media marketing. If you’re looking for some tips to make the most of your business’s social media this holiday season, we've got you covered!

If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction. 

It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.

In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!

Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!