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3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

How to Generate More Leads Online

Posted by Dean Ravenola on Mon, Oct 28, 2019 @ 10:06 AM

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.

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Topics: Lead Generation, Social Media Marketing, CT Web Design Company, online lead generation techniques, landing pages best practices, converts leads into customers, landing pages, Digital Marketing Agency, online leads, generate leads online

6 Digital Marketing Events to Attend Before 2019 Ends

Posted by Dean Ravenola on Thu, Sep 26, 2019 @ 10:30 AM

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

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Topics: Social Media Marketing, marketing, Web Marketing, Digital Marketing Trends, 2019 Digital Marketing, Digital Marketing Events, marketing conferences

How to Boost Your Social Media Reach

Posted by Dean Ravenola on Tue, Aug 27, 2019 @ 02:20 PM

Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.


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Topics: Social Media Marketing, social networking, Business Social Media, Managing Social Media, Social Media Content

Should I Automate My Business’s Social Media?

Posted by Catherine Hatch on Thu, Jun 06, 2019 @ 10:30 AM

As technology becomes more advanced and AI rises in popularity, many businesses are looking for ways to automate various business processes. Social media is an essential part of a successful online marketing strategy, so, naturally, many businesses wonder if they can find a way to automate it. Is social media automation successful? Do the advantages outweigh the disadvantages? We’ve broken it down in the post below.

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Topics: Social Media Marketing, Social Media Automation, Social Media for Business

Live Streaming on Social: What Businesses Should Know

Posted by Catherine Hatch on Fri, May 10, 2019 @ 09:45 AM

Live streaming is a newer feature on social media platforms such as Instagram and Facebook, and it’s exploding. Live streaming is a great way to showcase the more human side of your business, building trust in your brand and promoting relationships with your customers. If your business is considering using live streaming, there are countless benefits such as expanding your reach and providing an opportunity to create a new kind of content. If you’re looking for tips on live streaming on your business’s social media, check out the post below.

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Topics: Social Media Marketing, live streaming

Top 5 LinkedIn Tips for Businesses

Posted by Catherine Hatch on Thu, Feb 14, 2019 @ 10:15 AM

LinkedIn is a useful marketing tool, especially for B2B businesses. Because LinkedIn is a social media platform created exclusively for businesses and professional networking, it’s an ideal place to promote your business. You can use LinkedIn to attract new customers, generate leads, retain current customers, attract potential hires, and more. Because your company’s LinkedIn page has the potential to be so valuable for marketing purposes, it’s important to make the most of it. We’ve compiled the top 5 tips that can help.

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Topics: Social Media Marketing, LinkedIn, Social Media Management

5 Tips for Video Marketing on Social Media

Posted by Catherine Hatch on Thu, Jan 24, 2019 @ 02:40 PM

Videos are quickly becoming the most popular type of content on the Internet. A video has the ability to provide much more information than a photo, but does not force viewers to read large portions of text. Videos are especially important on social media, where people are looking for opportunities to share messages and stand out from the mass of content that their followers are sifting through. For these reasons, smart digital marketers are taking advantage of the popularity of video, sharing their own personally made videos on their social media channels. Using videos on social media increases your viewership and your chance of being shared, but only if you do it right. We’ve compiled a list of tips to help you create successful videos to share on your business social media channels.

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Topics: Social Media Marketing, Social Media for Business, Video Marketing Tips

5 Social Media Tips for 2019

Posted by Catherine Hatch on Thu, Dec 27, 2018 @ 09:45 AM

In the digital age, social media is a very valuable tool to help market your business online. Almost everyone is on social media, meaning your social media strategy is essential to reaching your target audience online. With 2018 coming to a close, now is the perfect time to revamp your social media strategy to get ready for the New Year. If you’re interested in improving your social media strategy, we’ve compiled a list of tips that can help!

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Topics: Social Media Marketing, Social Media Tips, 2019 Digital Marketing

Holiday Social Marketing Trends for 2018 [Infographic]

Posted by Catherine Hatch on Thu, Dec 13, 2018 @ 10:45 AM

The holiday season is a crucial time for businesses to utilize digital marketing to close more sales. Everyone is shopping and looking for the best deals during this time of the year, making it important to promote what your business can offer consumers. Promoting your business through social media is a great way to stand out and reach more customers. To create the most effective strategy, it’s important to know the trends in the industry to understand how people use it. Animoto has created a handy infographic outlining the top trends in social media marketing for the 2018 holiday season. Check it out below!

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Topics: Social Media Marketing, Holiday Marketing Tips 2018, Holiday Digital Marketing

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