Image Works LLC Blog

9 Tips to Improve Your Company LinkedIn Page

Posted by Catherine Hatch on Thu, Aug 17, 2017 @ 12:36 PM

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

Read More

Tags: Social Media Marketing, LinkedIn, Business Social Media

How Often Should My Business Post on Social Media?

Posted by Catherine Hatch on Sat, Jul 29, 2017 @ 01:30 PM

Social media is a crucial part of marketing and growing your company’s brand in this day and age. It’s not enough to have social media accounts, though. There is a certain amount of precision involved in posting the right content at the right frequency and at the right time of day. So how often should your business be posting on social media? Here are some tips to figure it out.

Read More

Tags: Social Media Marketing, Business Social Media

Social Media Mistakes Your Business Should Avoid

Posted by Catherine Hatch on Mon, Jul 03, 2017 @ 11:15 AM

Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.

Read More

Tags: Social Media Marketing

How to Use Content Marketing to Attract New Customers

Posted by Catherine Hatch on Wed, Jun 14, 2017 @ 12:03 PM

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

Read More

Tags: Social Media Marketing, content marketing

4 Steps For Building An Organic Social Media Following

Posted by James Bye on Thu, May 18, 2017 @ 11:16 AM

Social media is undoubtedly one of the most powerful content marketing tools in the world that our brands currently exist in.  From crowdsourcing and campaigning to selling products and services, social media marketing allows you to reach people down the street or across the globe. Sure you can you get a "like", make someone laugh, and showoff your latest project, but with the right content strategy your social media channels can become a lead generating machine! How to get started? I'll be honest, unless you've got an incredible piece of viral content stored in your quiver, then social media success doesn't happen overnight. This is going to take some effort and consistency, but you can do it! To kick things off, check out these 4 steps for building an organic social media following.

Read More

Tags: Social Media Marketing

Instagram Marketing Tips That Will Help Boost Your Following

Posted by James Bye on Fri, Apr 28, 2017 @ 07:00 AM
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf

                                                            

It's no secret that Instagram has been making tidal waves in the world of social media marketing.  In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has "more than 300 million daily active users and 500 million monthly users." If your business is not using the platform to grow your brand, you're certainly missing out on a massive marketplace. How do I post? What do people want to see? Can I share other users content? Continue reading to learn some simple Instagram marketing tips to improve your strategy. 

Read More

Tags: Social Media Marketing, Instagram, Brand Awareness

Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

Read More

Tags: Social Media Marketing

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

Read More

Tags: Social Media Marketing

3 Free Social Media Management Tools To Improve Your Marketing

Posted by James Bye on Tue, Jan 24, 2017 @ 03:33 PM

 

Not all businesses have the luxury of an on-demand content creation, social media management, or design staff.  Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy. 

Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here

Read More

Tags: Social Media Marketing

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

Read More

Tags: Social Media Marketing