Image Works LLC Blog

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Thu, Oct 19, 2017 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Tags: Social Media Marketing, social networking, Business Social Media, Engagement

6 Tips to Use Instagram for Your Business

Posted by Catherine Hatch on Thu, Oct 12, 2017 @ 04:30 PM

Social media is an important part of your business’s marketing strategy. With over 600 million monthly users, Instagram has become a wildly popular social media outlet. Therefore, if your business is not utilizing Instagram as part of its digital marketing strategy, you’re missing out on a large portion of the population. Here are some tips to use Instagram to promote your business.

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Tags: Social Media Marketing, Instagram, Instagram Marketing

9 Tips to Improve Your Company LinkedIn Page

Posted by Catherine Hatch on Thu, Aug 17, 2017 @ 12:36 PM

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

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Tags: Social Media Marketing, LinkedIn, Business Social Media

How Often Should My Business Post on Social Media?

Posted by Catherine Hatch on Sat, Jul 29, 2017 @ 01:30 PM

Social media is a crucial part of marketing and growing your company’s brand in this day and age. It’s not enough to have social media accounts, though. There is a certain amount of precision involved in posting the right content at the right frequency and at the right time of day. So how often should your business be posting on social media? Here are some tips to figure it out.

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Tags: Social Media Marketing, Business Social Media

Social Media Mistakes Your Business Should Avoid

Posted by Catherine Hatch on Mon, Jul 03, 2017 @ 11:15 AM

Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.

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Tags: Social Media Marketing

How to Use Content Marketing to Attract New Customers

Posted by Catherine Hatch on Wed, Jun 14, 2017 @ 12:03 PM

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

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Tags: Social Media Marketing, content marketing

4 Steps For Building An Organic Social Media Following

Posted by James Bye on Thu, May 18, 2017 @ 11:16 AM

Social media is undoubtedly one of the most powerful content marketing tools in the world that our brands currently exist in.  From crowdsourcing and campaigning to selling products and services, social media marketing allows you to reach people down the street or across the globe. Sure you can you get a "like", make someone laugh, and showoff your latest project, but with the right content strategy your social media channels can become a lead generating machine! How to get started? I'll be honest, unless you've got an incredible piece of viral content stored in your quiver, then social media success doesn't happen overnight. This is going to take some effort and consistency, but you can do it! To kick things off, check out these 4 steps for building an organic social media following.

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Tags: Social Media Marketing

Instagram Marketing Tips That Will Help Boost Your Following

Posted by James Bye on Fri, Apr 28, 2017 @ 07:00 AM
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf

                                                            

It's no secret that Instagram has been making tidal waves in the world of social media marketing.  In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has "more than 300 million daily active users and 500 million monthly users." If your business is not using the platform to grow your brand, you're certainly missing out on a massive marketplace. How do I post? What do people want to see? Can I share other users content? Continue reading to learn some simple Instagram marketing tips to improve your strategy. 

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Tags: Social Media Marketing, Instagram, Brand Awareness

Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

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Tags: Social Media Marketing