If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.
So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction.
It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.
As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.
One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.
In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!
Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!
Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.
Social media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.
1. Growth of Live Video Content
Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.
The holiday season is the time of year to celebrate with friends and family, relax, and even take a vacation. If you’re planning on taking a vacation this holiday season, you might be worried about your business’s social media account. Consistent posting on your business’s social media is essential to its success. So, when you go on vacation, you have to find a way to manage it. Here are some tips that can help!