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The Consequences of Inactive Social Media Accounts

Posted by Catherine Hatch on Tue, Jul 31, 2018 @ 10:15 AM

It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.

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Topics: Social Media Marketing, Bad Social Media, Inactive Social Media

How Social Media Can Affect Your Site’s SEO

Posted by Catherine Hatch on Tue, Jul 24, 2018 @ 10:15 AM

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

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Topics: Social Media Marketing, Social Media Strategy, SEO Trends

5 Reasons Your Business Should be Using Facebook Ads

Posted by Catherine Hatch on Tue, May 22, 2018 @ 09:45 AM

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.

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Topics: Social Media Marketing, Facebook for Business, Facebook Advertising

8 Ways to Increase Your Brand Visibility on Instagram

Posted by Catherine Hatch on Fri, Apr 13, 2018 @ 11:00 AM

In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!

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Topics: Social Media Marketing, Instagram for Business, Instagram Tips

7 Tips to Hold a Successful Social Media Contest

Posted by Catherine Hatch on Wed, Mar 14, 2018 @ 03:00 PM

Holding a social media contest is a great way to promote your brand, increase your visibility on social media, and reach potential new customers. Everyone loves the idea of winning a contest; so holding a contest will create excitement around your brand. In order to hold a successful social media contest, there are some important factors to take into account. Here are some tips that can help!

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Topics: Social Media Marketing, Facebook Marketing, Facebook Contests, Social Media Contests

The Pros and Cons of Social Media Automation

Posted by Catherine Hatch on Fri, Mar 02, 2018 @ 11:36 AM

Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.

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Topics: Social Media Marketing, Social Media Automation, Social Media for Business

Social Media Trends to Watch for in 2018

Posted by Catherine Hatch on Wed, Jan 24, 2018 @ 10:30 AM

social mediaSocial media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.

1. Growth of Live Video Content

Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.

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Topics: Social Media Marketing, 2018 Marketing Tips, 2018 Social Media Trends

5 Tips for Managing Social Media While You’re on Vacation

Posted by Catherine Hatch on Tue, Dec 19, 2017 @ 10:30 AM

The holiday season is the time of year to celebrate with friends and family, relax, and even take a vacation. If you’re planning on taking a vacation this holiday season, you might be worried about your business’s social media account. Consistent posting on your business’s social media is essential to its success. So, when you go on vacation, you have to find a way to manage it. Here are some tips that can help!

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Topics: Social Media Marketing, Social Media on Vacation

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Thu, Oct 19, 2017 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Topics: Social Media Marketing, social networking, Business Social Media, Engagement

6 Tips to Use Instagram for Your Business

Posted by Catherine Hatch on Thu, Oct 12, 2017 @ 04:30 PM

Social media is an important part of your business’s marketing strategy. With over 600 million monthly users, Instagram has become a wildly popular social media outlet. Therefore, if your business is not utilizing Instagram as part of its digital marketing strategy, you’re missing out on a large portion of the population. Here are some tips to use Instagram to promote your business.

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Topics: Social Media Marketing, Instagram, Instagram Marketing

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