Image Works LLC Blog

Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

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Tags: Social Media Marketing

3 Free Social Media Management Tools To Improve Your Marketing

Posted by James Bye on Tue, Jan 24, 2017 @ 03:33 PM


Not all businesses have the luxury of an on-demand content creation, social media management, or design staff.  Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy. 

Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here

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Tags: Social Media Marketing

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

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Tags: Social Media Marketing

How Do I Improve My Social Media Marketing In 2017?

Posted by James Bye on Mon, Dec 12, 2016 @ 06:23 PM

If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape.  As the new year quickly approaches, it's important for  your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.

Check out some other 2017 trends on the horizon!

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Tags: Social Media Marketing

Social Media Marketing Trends Dominating The Business World

Posted by Kelsey Ringuette on Mon, Nov 21, 2016 @ 10:23 AM

Social media platforms are a major resource for both small and big businesses that are looking to promote their brands and connect with customers on the Internet. As social media continues to increase in popularity among the public, it's not just a useful tool but a necessity  to help ensure businesses growth. As social media dominates the business world, it's important pay attention to latest social media marketing trends. 2016 housed several trends that shaped the way businesses use social media and has lead to the rise of newer trends businesses need to follow. This post discusses the social media trends to look for as the new year approaches. 

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Tags: Social Media Marketing, social networking

5 Clumsy Social Media Mistakes To Avoid

Posted by Jeffrey Cohen on Mon, Oct 17, 2016 @ 12:00 PM

It seems as if brands are foaming at the mouth, ready to take on social media marketing with hopes of attracting legions of new customers. It’s understandable for brands to want to jump on the social media bandwagon—after all, that’s where the crowd is.

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Tags: Social Media Marketing

How To Grow Your Website's Organic Traffic

Posted by Brandon Choquette on Mon, Oct 10, 2016 @ 04:05 PM

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

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Tags: Social Media Marketing, SEO, Video Marketing, Keyword Strategy

Getting Found: How Social Media Strategy Affects SEO

Posted by Brandon Choquette on Wed, Oct 05, 2016 @ 09:34 AM

In recent years, online marketing strategy has metamorphosed with the growth and relevance of social media. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.

While marketers understand that social media is an important source of qualified traffic that can help companies to build and maintain visibility on the web, it can be difficult to assess just how much social media affects SEO ranking.

Google has acknowledged that spiders can crawl social media pages, however, there is no definitive proof that social signals (likes, followers, shares) cause companies to rank higher on SERPs. Despite this, SEO professionals argue that these numbers have an influence, as they are indicative of your company's reputation and they act as a gauge of your ability to build credibility online.

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Tags: Social Media Marketing, SEO strategy

5 Best Practices To Help Promote Your Business On Social Media

Posted by Brandon Choquette on Fri, Sep 09, 2016 @ 02:00 PM

So, you may have heard about the benefits of social media marketing. You have heard that it can construct a community of loyal followers; that it will help bring more repeat business, more brand recognition, and pretty much everything else you could have wished for. However, results don't just happen the minute after you create a Twitter handle or a Facebook page. It's not an easy task for small business owners to build a business on 140 character statements. The point is: There is nothing automatic or easy about social media success, and requires more than a little effort. "Where should I begin," you may ask. Well, this blog will include 5 tips that can help you make a difference in reaching and connecting with your audience.

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Tags: Social Media Marketing