Image Works LLC Blog

How to Use Content Marketing to Attract New Customers

Posted by Catherine Hatch on Wed, Jun 14, 2017 @ 12:03 PM

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

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Tags: Social Media Marketing, content marketing

4 Steps For Building An Organic Social Media Following

Posted by James Bye on Thu, May 18, 2017 @ 11:16 AM

Social media is undoubtedly one of the most powerful content marketing tools in the world that our brands currently exist in.  From crowdsourcing and campaigning to selling products and services, social media marketing allows you to reach people down the street or across the globe. Sure you can you get a "like", make someone laugh, and showoff your latest project, but with the right content strategy your social media channels can become a lead generating machine! How to get started? I'll be honest, unless you've got an incredible piece of viral content stored in your quiver, then social media success doesn't happen overnight. This is going to take some effort and consistency, but you can do it! To kick things off, check out these 4 steps for building an organic social media following.

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Tags: Social Media Marketing

Instagram Marketing Tips That Will Help Boost Your Following

Posted by James Bye on Fri, Apr 28, 2017 @ 07:00 AM
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf

                                                            

It's no secret that Instagram has been making tidal waves in the world of social media marketing.  In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has "more than 300 million daily active users and 500 million monthly users." If your business is not using the platform to grow your brand, you're certainly missing out on a massive marketplace. How do I post? What do people want to see? Can I share other users content? Continue reading to learn some simple Instagram marketing tips to improve your strategy. 

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Tags: Social Media Marketing, Instagram, Brand Awareness

Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

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Tags: Social Media Marketing

3 Free Social Media Management Tools To Improve Your Marketing

Posted by James Bye on Tue, Jan 24, 2017 @ 03:33 PM

 

Not all businesses have the luxury of an on-demand content creation, social media management, or design staff.  Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy. 

Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here

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Tags: Social Media Marketing

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

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Tags: Social Media Marketing

How Do I Improve My Social Media Marketing In 2017?

Posted by James Bye on Mon, Dec 12, 2016 @ 06:23 PM

If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape.  As the new year quickly approaches, it's important for  your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.

Check out some other 2017 trends on the horizon!

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Tags: Social Media Marketing

Social Media Marketing Trends Dominating The Business World

Posted by Kelsey Ringuette on Mon, Nov 21, 2016 @ 10:23 AM

Social media platforms are a major resource for both small and big businesses that are looking to promote their brands and connect with customers on the Internet. As social media continues to increase in popularity among the public, it's not just a useful tool but a necessity  to help ensure businesses growth. As social media dominates the business world, it's important pay attention to latest social media marketing trends. 2016 housed several trends that shaped the way businesses use social media and has lead to the rise of newer trends businesses need to follow. This post discusses the social media trends to look for as the new year approaches. 

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Tags: Social Media Marketing, social networking

5 Clumsy Social Media Mistakes To Avoid

Posted by Jeffrey Cohen on Mon, Oct 17, 2016 @ 12:00 PM

It seems as if brands are foaming at the mouth, ready to take on social media marketing with hopes of attracting legions of new customers. It’s understandable for brands to want to jump on the social media bandwagon—after all, that’s where the crowd is.

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Tags: Social Media Marketing