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Customer retention is important for every business, and if you want to utilize social media marketing for brand recognition, you have to figure out how to connect with people online as opposed to in person. When you take away the face-to-face relationship between a business and a customer, it’s important to grab their attention in other ways, such as emails, promotions, and a strong social media presence. Let’s look at 4 ways your business can improve customer retention online. 

Technology has been full speed ahead over the last few years, and there’s no sign of slowing down. on top of that, social media has transformed into a digital marketing hub, which has surged the competition for businesses to stay relevant. In order to compete in today’s market, your business website might need a redesign, as there are standards that customers look for in terms of accessibility, fresh content, and an engaging experience.

If your website hasn’t been updated in a while, it might be costing your business in both leads and credibility. To help you understand if your website needs a makeover, here are a few key indicators that determine its time for a redesign.

Google accounts for over 87% of all global search traffic, so it’s understandable that marketing has infiltrated the digital space. There’s so much more to branding now, and translating a clear message to your target audience is crucial if you want to gain traffic to your page. We’ve compiled a digital marketing checklist of all things necessary to help you optimize your content online.

When branding through social media marketing, you want the message of your company to transcend through your content. When done correctly, using online platforms can help you reach your audience better and more personally, and increase your brand engagement as well.

Coming up with new and engaging content can be challenging while also juggling all other aspects that go into running a company. But it doesn’t have to be too difficult, taking the time to keep up on the trends and read blogs like this can help you stay on top of your social media marketing! We’re going to go over some of the best social media marketing ideas to use this year to keep your content diverse and appealing to your followers.

Social media isn’t just about keeping up with what your friends and family did over the weekend. Now, various platforms have become marketing hubs that allow businesses to target a specific audience to make users aware of the products or services they offer, and because so many people use social media, it’s a great opportunity for businesses to spread brand awareness.

With the creation of popular social media platforms such as twitter, Instagram and snapchat, Facebook has been a leading platform and continues to be the most popular. The amount of users on Facebook creates a very high chance of engaging with customers of all types.  Depending on what kind of business you’re in, there are many age demographics to target your brand too. The way to get users to actually find your brand is to use various marketing tools to creating engaging content. If you have a business and want to optimize how to reach your target audience, here are a few tips to doing so through Facebook.

Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

Marketing is all about your target audience - who you are trying to sell your product or service to. It's vital to bringing customers in, and making sure they come back. As a business, you want to continue that flow, as you grow and innovate the products or services you are offering.