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As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

The hit AMC drama, Mad Men, has painted a romanticized portrait of the golden age of advertising. Brand messaging was created and signed off over drinks and cigarettes; a creative tag line was all you needed for success; and TV, print, and radio were your only options as a marketer. Cut to 2014 and the Mad Men mystique seems like nothing more than a fairytale. Print is dying, you can't smoke indoors, and online ads are limited by character counts and how large of a bid you can afford.The golden age of advertising may seem like a fantasy, but is it really gone? Not entirely. The spirit Mad Men portrays has not died; in fact, it is more alive than ever, specifically in Social Media and SEO campaigns.

Traffic is something every Internet marketer or blogger needs to survive online. It is not always an easy task and sometimes you put in a large amount of time into a post only to find out that nearly no one has viewed it. You have a great topic, an epic title and some solid content, so, where did your efforts go wrong? The Internet is a vast, busy world and with over 100 million blogs, it can be easy for your blog to go unnoticed. So where do you start? How can you attract visitors? Whether you just launched your first blog, or are struggling to grow traffic to an established one, here are some of best practices to boost blog views:

If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.

Visitors who don't click don't convert: as marketers, we know this to be true. Your visitors can't get through your sites checkout process or signup form without clicking at least one button. That one button-- like all of your buttons-- can be improved on. Generally, when a call to action fails, the reason is simple. We need to stop ignoring the so-called "small things," especially when conversion rates depend on them.

As social media continues to grow in popularity, businesses everywhere continue to integrate it into their marketing efforts. As many reports can show, social media can help brand interaction, increased contacts, and eventually even lead to new customers.

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

You may be asking yourself if it’s worth investing in a web developer. Has your business reached a point where a basic website will no longer suffice? Has business plateaued—or reduced—and are you wondering if better-utilizing the Internet may boost sales again?

"A picture says a thousand words."

The classic saying has never been more true!  After all, social media recently witnessed a surge in both the number of and the significance of multi-media posts: the so-called visual content revolution.  While the more traditional blog post includes 500 to 1000 words, multi-media microblogs essentially eliminate the need for words.  Most importantly, keep in mind that 44% of users are more likely to engage with brands if they post pictures than any other media.  Visual content marketing, therefore, is essential to any social media marketing campaign.  So, which visual content platform is right for your brand?