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In recent years, inbound marketing as a strategy has proven to be the most popular choice over traditional outbound marketing strategies (which usually consists of buying ad space on media and waiting for queries to come in). A 2013 study by inbound marketing experts at Hubspot showed that 58 percent of marketers have adapted to inbound marketing, and more impressively, 34 percent of leads are generated through inbound marketing compared to the 22 percent of leads that are produced through outbound marketing. A marketing transformation has taken place and inbound marketing only has room to grow as the market expands in the next decade. Here is all you      need to know about inbound marketing and how its partnership with social media can be a startup company’s strongest lead generation tool. 

HubSpot just announced the release of two new technology platforms that promise to empower salespeople in the same way they’ve empowered marketers.  While it’s still early, both HubSpot CRM and the newly enhanced tool Sidekick look to be game changers.

The 21^st century has become a time where the access to information is immediate and at an individuals fingertips. With this amazing ability to research at the click of a button, people and businesses have begun blogging anything and everything that pops into their head. While most of these blogs are incredibly useless, many blogs are key assets in providing and finding information. For most businesses, blogging is a fantastic way for providing potential customers with useful information as well as up to date knowledge of the business. Therefore, businesses have turned to them as a marketing tool. Here are five reasons why blogging is good for business:

A website is a foundational point in starting a business. It must be creative, vibrant, appealing, informative, and easy to navigate. A business website, in many cases, is a first impression to potential customers. It is a tell tale sign of what the business is about and how the business operates to fix the needs of its customers. Below are five aspects of a website that are essential to the success of a business.

If you are running a business website without a blog, you are missing out on some major opportunities to engage your prospects and increase web traffic. A static website that doesn't change or feature new content is essentially an online brochure. In today's social media-driven world where engagement with your customers is expected online, blogs are essential for marketing your business.

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

Every business wants instant recognition, but few know how to achieve it. It is not easy to reach the type of recognition you get when you hear a slogan, some piece of music, or even a logo that brings a specific business to mind. Radio advertisement is flexible and feasible for business owners who wish to promote social inclusion across the country and sometimes over the world. Radio advertisements are no longer than 60 seconds and sometimes they last only 15-30 seconds.

We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema so be ready. Companies are beginning to focus more and more on the Internet and specifically online marketing videos because simply, they sell.  Videos are interactive and engage the viewer while also entertaining them.  They have the ability to show a product or service in action while also presenting a consistent message and reinforcing brand recognition.  Not only is video production cost-effective, but also people are 72% more likely to purchase a product or service after seeing a video for it.  Motion creates emotion and engaging the viewer with a video can be an extremely persuasive marketing technique.