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Once you have traffic coming to your site, the next step is to convert them into leads and customers by gathering their contact information. Start by identifying how your business defines what a prospect, lead and customer is. Prospects and leads are looking for different types of information at each stage of the process. In the early stages, prospects and leads are more interested in how your product or service will help them. Then they're looking for information about your company, your credibility, expertise, proven results. Next, when they are ready to convert, they will want to know what the buy/purchase process is and what to do.

Social media marketing is booming and there is no shortage of advice about the role social media marketing should play in a company’s marketing plan. Unfortunately, that advice can often be  filled with inaccuracies.

With the rise of the Internet in today’s society, web video production has also increased dramatically.  The amount of users watching videos online daily has increased to colossal numbers.  In 2013, over 85% of Internet viewers stated that they watch videos online.  With this many people more interested in watching video online it is essential that you company hops on board!

Five Common Questions about SEO

Twitter can be a powerful marketing tool for any business, but it can also be hard to maintain if you aren't sure how to use it properly. It's one of the only platforms to have a character limit, and to make matters worse, sometimes it's a struggle to keep your posts within that 140 characters. More than that, how do you maintain and grow your followers simply by using 140 characters?

If you're new to the whole business blogging scene, it may be a little frightening at first glance. Writing, creating, and posting content all on your own that you've created on a weekly basis? Yikes, did you bite off more than you can chew?

Being a social media marketer is a busy lifestyle. New trends, social networks, features, and more are constantly changing which can make social marketing difficult to keep up with on a daily basis. For example, think about how your Facebook looked a year ago compared to now. Just completely different wasn't it? Who knew what a Timeline for business pages was, not me that's for sure!