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Social media marketing is booming and there is no shortage of advice about the role social media marketing should play in a company’s marketing plan. Unfortunately, that advice can often be  filled with inaccuracies.

With the rise of the Internet in today’s society, web video production has also increased dramatically.  The amount of users watching videos online daily has increased to colossal numbers.  In 2013, over 85% of Internet viewers stated that they watch videos online.  With this many people more interested in watching video online it is essential that you company hops on board!

Five Common Questions about SEO

Twitter can be a powerful marketing tool for any business, but it can also be hard to maintain if you aren't sure how to use it properly. It's one of the only platforms to have a character limit, and to make matters worse, sometimes it's a struggle to keep your posts within that 140 characters. More than that, how do you maintain and grow your followers simply by using 140 characters?

If you're new to the whole business blogging scene, it may be a little frightening at first glance. Writing, creating, and posting content all on your own that you've created on a weekly basis? Yikes, did you bite off more than you can chew?

Being a social media marketer is a busy lifestyle. New trends, social networks, features, and more are constantly changing which can make social marketing difficult to keep up with on a daily basis. For example, think about how your Facebook looked a year ago compared to now. Just completely different wasn't it? Who knew what a Timeline for business pages was, not me that's for sure!

One of the reasons that successful marketing has become more and more difficult to achieve is because people are becoming increasingly annoyed of advertisements.  No one wants to be interrupted in the middle of a suspenseful TV show to find out what the softness new toilet paper is or what the latest sandwich is at a fast food joint.  Outbound marketing, now referred to as “old marketing”, is the traditional style of marketing where companies reach out to their customers through commercials, print ad’s, flyers, and cold calls.  This style of marketing hunts customers down and pushes products on them and these consumers have no say in the matter.   Inbound marketing has begun to take over the advertising world as it has proven itself as the master of efficiency.  Inbound marketing promotes an advertising strategy of “getting found” by customers.  Inbound marketing uses strategies that involve Ebooks, podcasts, blogs, online videos, and white papers.  It focuses on a two-way relationship between the company and the consumer so that people are more in control of what information they receive.  In the last two years the amount spend on company blogs and social media has nearly doubled, making it clear that outbound marketing is on the decline.