ImageWorksBlog

Marketing is all about your target audience - who you are trying to sell your product or service to. It's vital to bringing customers in, and making sure they come back. As a business, you want to continue that flow, as you grow and innovate the products or services you are offering.

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

No matter how great your business is, no one is going to hire you if they haven't heard of you. Although a solid marketing plan can make a world of difference when it comes to reaching clients, some companies are still limited by their tech. Digital marketing apps can help with organization, content creation, and provide useful metrics and data. Whether you own a small business or a fortune five hundred company, the applications on this list will help you streamline your marketing process and bring in new clients.

Digital marketing is constantly evolving, and the most successful marketers stay on top of the latest trends. The way people use the Internet is constantly changing, meaning digital marketers need to change their approach to adapt to users’ changing habits. If you’re interested in the latest trends that will affect the way smart digital marketers operate in the coming year, read below to learn about the top digital marketing trends for 2019.

It’s the beginning of October, and you’ve probably noticed the stores starting to gear up for the holiday season. Maybe you’ve rolled your eyes at the holiday display in the back of a department store or at your neighbor who’s started to play Christmas music. Although it might seem a bit early to roll out your holiday marketing campaign, it’s the perfect time to start working on it. When you start working on your holiday marketing campaigns now, you’ll be more than prepared when that week before Thanksgiving rolls around.

The Internet is becoming increasingly visual, and videos are the fastest growing marketing technique on the web. Videos are a great from of marketing because they allow companies to share a lot of information in a way that is much more digestible than a paragraph of text. Users love videos because they can consume them at their convenience, feeling more entertained than just reading through content. Videos are more likely to grab users’ attention and keep them engaged for longer.