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Your online presence is not limited to a company website. Leveraging online and inbound marketing techniques—which reach beyond the tiny corner of the Internet your website occupies—are an effective means, and emerging standard, for advertising. Some of these techniques include social media marketing, blogging, podcasts, videos and other types of content that draw consumers to your brand. Are you leveraging the Internet to boost not only your image but also your business? Take a look at this infographic by EchoGravity to find out!

In recent years, inbound marketing as a strategy has proven to be the most popular choice over traditional outbound marketing strategies (which usually consists of buying ad space on media and waiting for queries to come in). A 2013 study by inbound marketing experts at Hubspot showed that 58 percent of marketers have adapted to inbound marketing, and more impressively, 34 percent of leads are generated through inbound marketing compared to the 22 percent of leads that are produced through outbound marketing. A marketing transformation has taken place and inbound marketing only has room to grow as the market expands in the next decade. Here is all you      need to know about inbound marketing and how its partnership with social media can be a startup company’s strongest lead generation tool. 

HubSpot just announced the release of two new technology platforms that promise to empower salespeople in the same way they’ve empowered marketers.  While it’s still early, both HubSpot CRM and the newly enhanced tool Sidekick look to be game changers.

As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.

You just published a new post on your blog?  That's great.  Did you read a bunch of blogging tips before you wrote it?  I bet your content is perfectly organized and well-written.  And good thing you used tons of keywords throughout your content for search engine optimization.  That's the key to steadily increasing your blog traffic.  Like a gazillion people will immediately worship you and your inspiring posts!

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.With landing pages, your prospect has initiated some sort of relationship with you. Your landing page acknowledges this and provides additional information – benefits/features – and a clear path to the next step.

On a daily basis, marketers use their brains to analyze all sorts of data, create content, engage prospects, and more. But, what really makes the perfect marketing mind tick? Because marketers are continuously publishing content, designing offers, and nurturing leads, to be a successful online marketer, you have to identify and analyze ways to maximize your campaign quickly.

Many people enjoy twitter because it moves at a much faster pace when compared to Facebook. The site is a constant stream of information and advertising that, if taken advantage of, can help to propel your business to the next level. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, Twitter also emphasizes an element of personal branding you shouldn't neglect have you optimized both your personal and business Twitter presence to enable people to learn more about you and your business? If you haven't, keep reading. Let's look at a few of the methods to increase your Twitter presence.

Since 2006 inbound marketing has rapidly begun to take over the marketing world.  In 2013, over 60% of all companies used some kind of inbound marketing.  Inbound marketing has become as essential aspect of a company’s success and has proven itself as the master of efficiency.  Inbound marketing uses strategies that involve Ebooks, podcasts, blogs, online videos, and white papers.  Using these marketing tools together and efficiently your company is bound to begin thriving within the online community!  Still not convinced? Lets start with why you should ditch old marketing techniques.