The holidays are the biggest time of the year for retail, and are also very busy times for many other types of businesses. For this reason, most businesses want to make sure they’re properly promoting their business during this time of the year. One of the most important things to do to market your business is to consider search engine optimization (SEO) to make sure your business’s website comes up on Google when a potential customer searches. Because the holidays are such an important times for businesses, many people wonder if they can take advantage of holiday-specific searches people perform during this time of the year. We’ve compiled a list of tips to help your business rank for holiday-related searches to drive more traffic to your site and close more sales this holiday season.
For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.
SEO Companies: A major key to the future of your business!
SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand!
Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked.
No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help!
Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact.
In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering.
As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy.
There’s no doubt about it: keyword research is a crucial component of any SEO campaign. Foregoing keyword research leaves your marketing team blind in their efforts to drive meaningful traffic to your organization’s website. Unfortunately, keyword research isn’t as easy as it may seem upon first glance— you can’t just pick keywords that are relevant to your business (though that’s a good place to start).
This article is focused on teaching you the basics for finding out which keywords your customers are using as they turn to Google for answers to their questions.
It's funny but happens all too often. Business men and women, professionals in their field, making the most common SEO mistakes that not only stall their online business efforts but actually push them down the rankings.
It's okay, it happens to the best of them and you don't have to be a professional in your field as well as the ever-changing SEO world. I mean, who has the time to constantly follow and update their website to ensure it's not just functional but also appealing and informative.
Your'e busy and this lack of time for other components and inbound marketing tools is actually one of the major factors that influences these commonly hilarious SEO fails. So what are these blunders and how can you avoid them? This post may not necessarily tickle your funny bone but it may be the slap on the head that makes you giggle as you realize that these funny SEO fails throughout this post are sprinkled throughout your website as well.
Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization.
An online business requires search engine optimization to generate more leads and increase sales. However, there are several components needed to thoroughly optimize your website and some of these components are often overlooked or misunderstood. Title tags are one of those elements that are important for high search engine rankings but are often not used to their full potential. Before we take a look at the infographic below that describes the best way to use title tags, it's important you know what they are. Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google can understand each page individually and know what the main keywords will be throughout the content. Now that you have a brief definition, take a look at the infographic, created by mysiteauditor, to better understand how to enhance your title tag optimization.
Cold calling is a thing of the past and people now use the internet for their research and purchasing needs. Inbound marketing efforts help bring people to your website and in turn, will lead to more customers. As technology advances your business should to. This article discusses how to get started and prepare withy your inbound marketing needs.
Marketing is constantly shifting and new techniques arise quickly, making it imperative to keep up with the ever changing strategies of the online world. As Search Engine Optimization (SEO) rapidly grows, all the short cuts that used to be taken have become obsolete and now is the time focus on the new trends to grow your business. The article below will explain the top four SEO trends you need to follow.
Sophisticated content that can effectively engage and inform will lead to a high level of credibility. Growing is all about the effort and time to create and build relationships with valuable customers. These customers want to know they can trust you and you know in depth about the topics and issues that surround a specific product or service. It will destroy your brand if you write content without proper research and exertion. This will make the brand look lazy and un-skilled in the topic at hand. Content is a strategic way to express passion and knowledge of your business while also spreading awareness through effective keywords for Search Engine Optimization. Blogging for businesses is a key component in SEO and should be taken seriously or prospect will not take you seriously. Keep in mind, blogging so you can overload on keywords will not get you noticed but in fact will penalize you because too many of the same keywords in one article will look like spam on search engines.
Topics: SEO Tips