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A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

If you are running a business website without a blog, you are missing out on some major opportunities to engage your prospects and increase web traffic. A static website that doesn't change or feature new content is essentially an online brochure. In today's social media-driven world where engagement with your customers is expected online, blogs are essential for marketing your business.

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

There is a distinct difference between amateur websites and the work of a professional development team. If you don't see the value in hiring a firm, then you can stop reading now-- GoDaddy is the place for you. Essentially, there are two types of website builders and customers: there are those who need and produce commodity websites and those who need the website to produce actual leads, a return on the investment, and a relationship with someone who can get them down the road.

Having a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

In today's day and age, having a website is a must, but you can't just have a website anymore. Website design and optimization are an important part of any company's online presence. After all, there are so many different things you can do with a website and its design to improve your business, traffic, and lead generation. Take it from us, ImageWorks recently redesigned our own website and we've seen a significant change in our business already!

Sometimes, being a marketer means, well, being more than a just a mere marketer. One day you're a blogger, after that a social media socialite extraordinaire, and then, the next thing you know, you're a graphic designer working on mock ups and guides. Okay, maybe you won't really be creating client's website design mock ups, but truthfully, even marketers design and create visual content. For example, you could encountered situations where clients ask you to come up with infographics, CTAs, eBooks, guides, or memes for their website, and your company's true designer may not always be available.

Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.