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Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

While many website design trends are temporary affairs of the heart, a select few are natural evolutiosn of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance. of websites has changed quite a bit for developers and designers. So let us take a look at the website design trends for 2015.

Planning for a website redesign is certainly a captivating experience, but can also be equally distressing for some folks.With a slew of different factors to contemplate, it is important to have a defined list of expectations and criteria.To assist you with this, we have included an infographic by Lemonhead, which helps to simplify the grueling process of planning, desinging, and optimising your website. The infographic takes the reader through each of the three stages.

It is quite difficult to define the most effective way to attract, convert and close leads through email campaigns. Just when you think you have figured out a strategy that works, it stops working. Effective email lead generation necessitates a lot of trial and error before your define your best approach. Below you will find some of our best tips and tricks to help you generate even more leads from your marketing emails.

It is essential to have an effective inbound marketing strategy. The main problem for many companies is that thye aren't sure what they should be focusing on. Although it may seem like a petty thing to do, it never hurts to create a handy "to-do" list. After all, if it is good enough for your groceries, it's good enough for your business! If these four things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities.

In order to attract customers, inbound marketers have to provide them with something they will love. Inbound can help with this task. Specifically, Inbound Marketing is a complete, data-driven approach to marketing that attracts individuals to your brand and converts them into long-term customers. When you implement Inbound Marketing practices, customers come to you.
So how do you get started with Inbound Marketing? We have included an infographic by The Whole Brain Group below to explain inbound marketing in five easily achievable steps.

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.