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Maintaining a blog is a great way to promote your website and your brand image, while offering your site visitors valuable content. So, you go ahead and create a blog and now you have invested a lot of time into creating some really powerful gripping content; however, now you are stuck in the mud, as you are not sure how well your blog is performing. Well, in this post we will discuss six key metrics that will help you to evaluate and measure the success of your blog.

Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!

There are several SEO factors that you should keep your eye on, if you are serious about your website's SEO performance. We will be discussing terms and metrics that are important signs for ensuring that you have a healthy website. If you lack any of the following procedures, or have not performed up to par, it's time to get to work!

Most people assume that the majority of Google search traffic comes from the most popular keywords, the keywords that are searched thousands to millions of times each month. However, while this makes intuitive sense, the reality is different. Longtail keyword phrases make up a majority of search traffic. Long tail keywords are usually, well, longer (4-6 words) and they’re also more specific than the average keyword.The success of using long tail keywords starts with searchers using search engines to find information. Rarely do searchers use only one keyword. Using a more specific keyword will yield much fewer search results, but your website will be ranked higher, and could very well increase traffic in the long run. With that said, there is no reason not to include all keyword types into your strategy – both long and short.

So you are considering beginning an inbound marketing campaign- quite the big decision! Please make sure that you have an actionable plan, as change is often met with skepticism and resistance from bosses. To help you begin your transition towards inbound methodology, we have outlined four steps to get you started.

Patience Is Essential

We know...it can be really difficult to stay patient. If you want to run a successful inbound campaign, you need to understand the importance of patience and in due time, you will be rewarded. Realize this: when you start inbound, results are not immediate. You are educating readers, and transitioning all the work you previously completed and working towards a better future. It's a massive change, but it's for the better, so it is best to embrace it. We like to tell people that it takes about 3 months of blog writing to see a significant increase in website traffic.  Continue that effort for 6 months and website traffic grows faster.  Past 6 months, as you steadily add helpful content to your website, visits from search engines increase because of the volume of content.

These days, customers have more control over the information they consume, which elevates the importance of inbound marketing techniques, as they help businesses to reach their prospects in a targeted and relevant manner.

In today’s marketing environment, it is essential to have some semblance of an inbound marketing strategy. Customers have more control over the information they consume; so inbound marketing techniques are able to enable businesses to reach their prospects in a targeted and relevant manner. If executed properly, inbound marketing has the potential to enhance your brand, generate quality leads and improve sales.

Twitter is an important social media platform that you will want to spend time on if you plan to run a successful business. If you publish engaging content on Twitter, you have the potential to engage with hundreds to thousands of prospective customers. However, you need to post engaging content if you hope for prospects to end up sharing and retweeting your posts with their own followers. If you aren't engaging with other Twitter users on a regular basis, it's likely you won't be successful on social media regardless of what you are posting. Does your business need assistance with building and establishing ironclad connections with your target audience?

It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.