Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.
With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.
Topics: website redesign, CT website design
Is your eCommerce website ready for the influx of holiday shoppers? Retail eCommerce holiday sales continue to grow year over year. Online shoppers are scouring the Internet for holiday deals earlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.
Plus, it's likely you will be barraged with customer questions and support requests, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.
Want to improve your eCommerce website's ability to draw in new customers and delight old customers? Take a peak at 5 holiday marketing tips designed to turn your site into a lead generation machine!
Topics: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips
Each month when we bring in new clients, there are a few who are bound to have been mistreated by a web designer in the past.
Cleaning up or fixing another developer's mistakes is one of the least exciting parts of the job; however, we relish the opportunity to dispel any notions of distrust and prove our worth to new clients.
Check out a few telltale signs that will help you to spot a bad web design company before you end up under contract with a website you hate.
Topics: website redesign, Web Developers, CT Web Design Company, Website Strategy
Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the world. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are you seeing the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that indicate it may be time for a full site SEO audit.
There’s no better time to launch a start-up than right now. However, for those who do not know much about launching a start-up, this can be a daunting task with many pieces that come together like a puzzle. We’ve got your back during this intimidating process, here’s 4 tips you’ll need to successfully launch your start-up.
Topics: online marketing, Startup Company, Website
The presentation of a website's homepage is the first thing a visitor sees, so if it is confusing, or aesthetically unappealing, it may be the last thing they see on your site.
A website should be clean, easy to navigate and read, prompting visitors to click through content and return for more. There are certainly many nuances to creating an effective and attractive site, and avoiding these web design mistakes will definitely help you along the way.
Topics: web design mistakes
Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website
Topics: SEO Marketing, Paid Search Management, SEO Factors, Google My Business, Adwords
Your social media engagement is the lifeline of your strategy online. When you see engagement start to decline, you might feel the urge to press the panic button and try any strategy to get your business back on track. Don’t worry, a fluctuation in engagement is natural and gives you the opportunity to reshape your social strategy. Here’s 7 ways to increase your social media engagement in 2022.
Search engines have revolutionized the way we market. Looking back, businesses used to compete for television airtime during popular shows. Now, businesses are competing for that number one spot on Google or Bing. For any small or large business, search engine optimization should be at the front of your marketing strategy to guarantee lasting success. Here’s why SEO is a good long-term strategy for your business.
Do you feel like your business’s content isn’t progressing your growth? By tracking online data metrics like search engine performance and user engagement, you can define exactly what works best in your strategy. Here’s the top key content marketing metrics your business needs to be tracking.