ImageWorksBlog

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.

The Ramblings of a madman about my recent stint in the Project Lion Bootcamp 1531.

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

Who Are My Customers Now?

Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.

To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

2020 is fast approaching, is your marketing strategy ready? Based on developments in technology and marketing trends, experts are already making predictions on what marketing strategies will be the most successful next year. Whether you are a marketing specialist or small business owner, you won't want to miss out on these marketing tips for 2020.

Driving more traffic to your website can be a frustrating endeavor for many business owners. Entrepreneurs want to focus their time and energy on running their business, not promoting their website. However, most business owners do not realize that it is all intertwined. Increased website traffic can bring in more leads and ad space is far more profitable the more people you have regularly visiting your site.

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.