ImageWorksBlog

Starting October 1^st 2019, Google will no longer be offering average position as a metric in Google Ads.

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

Key performance indicators, or KPIs for short, are critical when trying to determine how successful your marketing campaign is. By keeping track of these indicators, your marketing team can ascertain out how to tweak your campaign to increase its effectiveness.

Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

Videos have been one of the most popular types of content on social media for the past few years. According to a 2018 HubSpot study, 54% of consumers wanted to see more video content from a brand or business they support. Clearly the demand for video content is still on the rise.

So just what kind of video content should you be producing? There are so many different types of video formats that it can be difficult deciding which is the best for your company to utilize. That's why we at Imageworks LLC compiled the most successful kinds of video content into a comprehensive list for digital marketers.

No matter how great your business is, no one is going to hire you if they haven't heard of you. Although a solid marketing plan can make a world of difference when it comes to reaching clients, some companies are still limited by their tech. Digital marketing apps can help with organization, content creation, and provide useful metrics and data. Whether you own a small business or a fortune five hundred company, the applications on this list will help you streamline your marketing process and bring in new clients.

Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.

It can be surprisingly hard to figure out how much content to put on a website. If you’re trying to build general brand awareness, it can be a good idea to provide all of your site content upfront to visitors and let them explore. If you’re looking to generate leads, however, we recommend “gating” your content, which simply means requiring visitors to provide some of their information — most commonly an email — to access your content. You’ve probably seen this before. You visit a site, see a bulleted list of what you’ll get in a downloadable PDF or a six-minute video, and give your name and email in return for access. Telling site owners to gate their site’s content can be scary. After all, when you require action for a digital offer requests for the offer tend to go down. Isn’t the whole point of these offers to get as many reads as possible? Well, not quite. It’s a bit more complex than that. In this article we’ll explore who’s a good fit for gated content and some of the surprising benefits of walling off sections of your website.

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.