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It can be surprisingly hard to figure out how much content to put on a website. If you’re trying to build general brand awareness, it can be a good idea to provide all of your site content upfront to visitors and let them explore. If you’re looking to generate leads, however, we recommend “gating” your content, which simply means requiring visitors to provide some of their information — most commonly an email — to access your content. You’ve probably seen this before. You visit a site, see a bulleted list of what you’ll get in a downloadable PDF or a six-minute video, and give your name and email in return for access. Telling site owners to gate their site’s content can be scary. After all, when you require action for a digital offer requests for the offer tend to go down. Isn’t the whole point of these offers to get as many reads as possible? Well, not quite. It’s a bit more complex than that. In this article we’ll explore who’s a good fit for gated content and some of the surprising benefits of walling off sections of your website.

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

The launch of a new website is an exciting event for a business. The importance of a strong online presence in the digital age cannot be overstated, so it’s essential to have a high quality website that reflects you and what you can offer your customers. Whether you’re launching a first ever website or a complete redesign of an old site, it’s important to properly promote your new site and prepare for next steps. In the article below, we will break down the steps that you should take after launching your site, including promotion efforts and steps to plan for future success.

One of the most important parts of a successful digital marketing strategy is a strong email marketing campaign. After prospects visit your website, email marketing campaigns can help you reach out and remind prospects of your business while keeping them engaged. However, to have success with your marketing emails, your prospects will need to open them. Creating compelling email subject lines will help entice your prospects to open your emails and interact with your brand. For this reason, we’ve compiled a list of tips to help you write better email subject lines.

Pillar pages are a fairly new part of SEO strategy, and are a response to updates to Google’s algorithm. Creating pillar pages involves reorganizing the content on your website, and might even require adding content to various pages. Although creating pillar pages might seem like a daunting task, they are a highly effective strategy for SEO. We’ve broken down the importance of pillar pages in the post below.

Search engines are some of the most visited sites on the Internet, making your business’s presence on them essential to increasing visibility across the web. One of the best ways to establish your presence on search engines such as Google is to invest in paid search. Paid search ads will allow your business to appear at the top of Google’s search results for your target keywords. Despite the value of paid search, there are some myths that still persist about it. Read below to see the top myths about paid search debunked.

Creating content and advertisements that are targeted to a specific audience is an important part of your digital marketing strategy. However, after you create this content, you also need to make sure it reaches the correct audience. There are many different factors that marketers consider when targeting ads, but one of the most important factors is location. If you have a local business in Connecticut, traffic coming from California won’t do you much good. For this reason, digital marketers use tactics to make sure your ads are targeted to the correct location.

Since the initial development of content marketing, buyer personas have been a pillar of content marketing strategy. However, the landscape of the Internet and of Google has changed greatly in the last 15 years, leaving people to wonder: are buyer personas still important? The importance of other key factors such as keyword rank has changed dramatically over the years, so it’s natural to think buyer personas would do the same. We’ve broken down the basics of buyer personas and how useful they are in 2019 to help keep your content marketing strategy up to date.

SEO is an important part of your digital marketing strategy, but optimizing your content can often feel like a daunting task. One of the factors that makes SEO so difficult is that best SEO practices are changing constantly. As Google continues to update its search algorithms, it’s essential to adapt to continue to improve your search ranking.

The importance of establishing a presence on Google can’t be overstated. When business websites have a presence in Google rankings for their target keywords, they see a dramatic increase in traffic and sales. Most people who have attempted SEO understand the importance of properly tailoring written content, but many people don’t know what image SEO is just as important. As the Internet becomes increasingly visual, it’s essential to incorporate images into your content and optimize these images for SEO. We have the tips that can help!