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When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

As many businesses across the country have learned within the past several years, Facebook ads can be a very powerful tool for reaching out to potential customers. Many Facebook marketers are having to learn how to create successful Facebook ads through trial and error. However, there's a wide variety of best practices and tips to take note of to help improve that learning curve a bit. Make sure your business isn't making common mistakes that drain ad budget and often lead to unsuccessful campaigns. Continue reading to learn how to avoid the top five common mistakes for paid Facebook advertising.

Landing pages are an important part of any business’s website. They are a great lead-generating tool and create conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. Read below to learn about the benefits of using landing pages on your company’s site.

Have you ever written a great blog article that didn’t perform as well as you hoped? Have you wondered how to keep a successful article relevant for a longer period of time? Reusing old blogs is a great way to prolong the relevance and success of your content. However, simply reposting the same blog can make your content seem repetitive. Here are some tips to reuse old blog content while keeping it relevant and fresh.

Geofencing is a virtual perimeter for a real-world geographic area. The process uses global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. This strategy is used to target ads, content, and search results to an audience in a specific location in order to drive quality traffic to a site. Geofencing is an important aspect of digital marketing that can improve your web traffic and help grow your business.

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Here are some tips to help improve your voice search rankings.

Is your website unorganized, confusing, or ineffective at achieving the results you’re looking for? If you’re having problems with your website, it may be time to start from scratch. And, if you’re going to start from scratch, there are many choices for Content Management Systems and development platforms. Among the most popular is WordPress. WordPress is an easy to manage system that can yield the results you’re looking for. This article is designed to help you decide if you should rebuild your website in Wordpress.

There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.

So, you’ve been successfully writing a blog for a long time now. After a year or more, it can be difficult to come up with fresh content. “I don’t know what to write about” is the most common phrase uttered by bloggers everywhere. Don’t be discouraged, though. Writers’ Block is common, but you can overcome it! Here are some tips for choosing your next blog topic.

Blogging is an important part of your digital marketing strategy. Writing good content is important, but if your headline is weak, then no one will read it! A strong headline will help draw in potential readers and improve your click through rates. Here are some tips to improve your blog headlines.

1. Start With a Working Title

One of the most important things to remember is not to stress about crafting a catchy title on the first try. Start with a title that’s general and encompasses what your post is about. After you have a working title you can brainstorm with coworkers and create a catchy title that grabs readers’ attention and still explains the post accurately.