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Crafting a business blog is important to gain loyal customers and grow your business. You should aim to entertain and inform the reader to help answer their questions about specific topics related to your industry. This article discusses how to craft the perfect business blog to generate more leads and boost online sales. 

Social media has provided a world to enhance creativity and individuality.  The same can be said for businesses. However, businesses need to develop a strategy to creatively and effectively generate more traffic to their website, which will increase sales and create more leads. The online social community has provided opportunities to represent your brand and communicate to a mass audience. This article discusses some creative tips on social media platforms to generate traffic and secure more leads. 

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be you need to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

Slow Loading Times 

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. This may not seem like a lot of time but an average website should be able to load within a second. Websites are constantly and quickly evolving so it's important to research new trends to keep your website up-to-date and and your design appealing and attractive. Your website needs to function quickly or people will feel like you may be an outdated source and move on to someone else. New and improved sites show a certain level of credibility so right off the bat, you seem like someone they can trust. If your website seems to be loading too slowly, there are several issues that could be taking too much space and it may mean it's time for a redesign. 

Typically, when people consider SEO, they immediately think about how to ensure their website ranks well in the search engine results pages (SERPS). While this is certainly of the utmost importance, many companies overlook the importance of optimizing social media profiles for search engines. After all, if your team puts in a significant amount of time crafting posts, you want them to be found. In a Kissmetrics blog post, "5 Things You Need To Know About Social Media and SEO" the author wrote that "Social channels can feel more personal than webpages, and they're a great way to get a sense of a company's personality off the bat" (Source).  In fact when people are researching a company they don't know much about, they typically goes to their social accounts, so if "a social account shows up at the top of the search results, they are  just as likely to click on it as they would be to click on their website.

Simply put, social media is a popular an exciting way to network. This is true for individuals as well as any business of any size. Since the social media world has blown up even larger over the years, businesses should utilize this tool for communication and appeal to larger audiences to achieve higher sales and loyal customers. However, posting whatever you can to multiple platforms will tarnish your efforts and make you seem unreliable. So if you should only use a few, what are the right platforms to help increase your traffic? Before going through the different platforms make sure you understand your business as a living brand which will make communicating the tone of your message a simpler process.

The process of web design from start to finish may seem simple but in actuality, there are several elements that take time and precision to get the look and functionality you desire. As you work with your web design company, offer them and idea of the tone and appearance you want from your site. A professional company will be able to implement your ideas as well as offer advice of what may be more engaging to viewers. Below is a general outlook of each stage you will encounter throughout the design process with your CT web design company. 

Launching your first inbound marketing campaign can be very exciting and quite the memorable moment. In this post, we will discuss crucial information that you should keep in mind while you assemble the pieces of the inbound marketing puzzle. If you keep these in mind, you will be ahead of the game and ready to rake in results.

Is your site's traffic lost in the doldrums? Email marketing is an effective method for driving targeted traffic to your website, helping you to increase sales.
According to eMarketer, "for 69.7% of US internet users, email is the preffered method of communicating with businesses" (Source).

Obviously, email marketing remains one of the most powerful tools in a marketers toolbox. So, how can you create actionable growth for your email marketing lists? In this post we will discuss several main methods for growing a healthy email subscription list.
 

If you're reading this blog, then you can attest to the power of online influence. This influence is especially visible within the context of marketing, and since we are on the topic, arguable the most effective type of digital marketing is "inbound." According to a HubSpot study based on data from 5,048 customers, "92.34%" of companies using inbound marketing increased their traffic" with 40% of HubSpot customers seeing traffic increases of at least 75% (Source). Sounds fantastic right? Well, inbound is not an exclusive club, and chances are, it will work wonders for your business.

Cold calling is a thing of the past and people now use the internet for their research and purchasing needs. Inbound marketing efforts help bring people to your website and in turn, will lead to more customers. As technology advances your business should to. This article discusses how to get started and prepare withy your inbound marketing needs.