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An online business requires search engine optimization to generate more leads and increase sales. However, there are several components needed to thoroughly optimize your website and some of these components are often overlooked or misunderstood. Title tags are one of those elements that are important for high search engine rankings but are often not used to their full potential. Before we take a look at the infographic below that describes the best way to use title tags, it's important you know what they are. Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google can understand each page individually and know what the main keywords will be throughout the content. Now that you have a brief definition, take a look at the infographic, created by mysiteauditor,  to better understand how to enhance your title tag optimization. 

What is a CMS? This stands for content management system, which is a program that creates structure for updating and editing specific content of a website. A lot of companies feel that you have to be a professional web developer to make changes to your website and know the language of coding and other programming techniques like HTML. A web development company may be needed to make major or complex changes but with a CMS, any online business can update their website with simple-to-use tools. Enhance your business with the benefits of a CMS, learn more about it throughout this article. 

The common saying, content is king, is a statement that holds true to help boost your online presence by attracting and informing the reader.  People will follow and trust a business that can provide professional and beneficial content to their readers. However, the content you provide should not only aim to inform but should also be easy to understand by all levels of the buying process. You may be an expert in your field but not everyone will understand all the terminology like you do. This is how understanding readability and ensuring you are writing for the reader is key to providing content that doesn't limit your audience. 

Close your eyes and imagine three logos. More than likely, that was an easy task and may not even be brands that you regularly purchase from. However, they are popular for a reason and were designed to be remembered. So how do you construct a memorable logo? This article discusses tips to ensure a successful design that people can't help but remember.

While many website design trends are temporary affairs of the heart, a select few are natural evolutions  of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance. of websites has changed quite a bit for developers and designers.It's hard to determine which trends are rooted in serious potential for helping your business convert site users into leads. Fortunately, we have help.  After searching through the most popular trends and identifying the trends that have been proven to aid conversion rates, The Deep End web design company created this useful infographic,  which you can use to inform your 2016 strategy. Continue reading to learn more about why web design aspects like Sticky CTAs work to improve your lead generation efforts.

2016 will harbor a new year of changes to Google's search algorithms, as well as your social media strategy. Social media has been a popular outlet for businesses and consumers alike to communicate and express themselves. As technology advances, new trends arise and these trends open doors to grow and enhance your business. So what are the top social media trends taking over 2016? Check out this article to find out and stay on top of the ever-changing social media universe. 

SEO is important to boost your website's traffic and help search engines understand how your content can benefit consumers. The online world is constantly advancing and it can be challenging to stand out. This is where strategic Search Engine Optimization can help your website grow and advance. This article discusses the top SEO mistakes that harm your website so you can avoid these common blunders to continue developing your business and possess a better understanding of how to boost your traffic with the most efficient SEO marketing methods. 

In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing.  Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio. 

The web has revolutionized the business world and it's important to have an online presence. E-commerce can be a rewarding business but does require time, effort and a strategic strategy for success. Learn more to help your business develop and grow by knowing the top mistakes to avoid when starting your online business.